The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530

Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you. Time-Stamped Show Notes: [00:27...

12 Jan 201811min

How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529

How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529

In episode #529, Eric and Neil discuss strategies for becoming "Instagram Famous." Tune in to her great tips on building relationships, growing your following, and attracting Likes. Time-Stamped Show...

11 Jan 201811min

How to Get Paid to Speak Even if Nobody Knows You | Ep. #528

How to Get Paid to Speak Even if Nobody Knows You | Ep. #528

In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences. Time-...

10 Jan 20189min

How to Create a Webinar in Less than 45 Minutes | Ep. #527

How to Create a Webinar in Less than 45 Minutes | Ep. #527

In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your succes...

9 Jan 201810min

How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526

How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts. Time-Stamped Show Notes:  [0...

8 Jan 20189min

The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525

The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings. Time-...

7 Jan 201810min

What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524

What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524

In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important. Time-Stamped Show Notes: [00:27] Today’s Topic:...

6 Jan 201812min

How to Exponentially Increase Your Social Media Traffic | Ep. #523

How to Exponentially Increase Your Social Media Traffic | Ep. #523

In episode #523, Eric and Neil explain how you can increase your social media traffic whether you have funding or not. Tune in to hear some basic ideas about how to gain new followers and increase you...

5 Jan 20189min

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