The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

The Secret to Measuring the Success of SEO Changes to Your Site | Ep. #54

In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool. Time Stamped Show Notes: 00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working? 00:34 – Checkout Google Search Console 00:58 – As long as it says you’re going up—everything is typically all good 01:05 – Look at impressions 01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console 03:23 – One framework to use, Brian Balfour experimentation framework 04:04 – All you need is a spreadsheet 04:14 – Neil lists the columns in his spreadsheet 04:30 – Tracking against 1 EID 05:15 – Set weekly growth meetings to review changes 05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console 07:00 – GrowthBot.io can sync with Slack and preview key analytics 3 Key Points: You MUST use Google Search Console. When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored. Set weekly or monthly meetings to review SEO changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522

How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522

In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following. Time-Stamp...

4 Jan 20189min

How to Start Being Successful with Marketing | Ep. #521

How to Start Being Successful with Marketing | Ep. #521

In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer. Time-Stamped Show Notes: ...

3 Jan 201811min

6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520

6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520

In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018. Time-Stamped ...

2 Jan 20189min

Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519

In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing. Time-St...

1 Jan 201810min

How Traveling Helps You Become a Better Marketer | Ep. #518

How Traveling Helps You Become a Better Marketer | Ep. #518

In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective...

31 Dec 201710min

Why You Should Play the Long Game | Ep. #517

Why You Should Play the Long Game | Ep. #517

In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see resu...

30 Dec 201711min

What the ROI Is of Content Marketing | Ep. #516

What the ROI Is of Content Marketing | Ep. #516

In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show ...

29 Dec 201711min

How to Hold Marketers Accountable | Ep. #515

How to Hold Marketers Accountable | Ep. #515

In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to lear...

28 Dec 201710min

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