Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Build A Strong Corporate Brand Using Social Media | Ep. #402

How to Build A Strong Corporate Brand Using Social Media | Ep. #402

In Episode #402, Eric and Neil discuss how to build a strong corporate brand using social media. Tune in to learn how you can strengthen your brand through social media and how you can fast track the ...

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How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

How to Get Social Media Traffic When You Have No Followers (And No Money) | Ep. #401

In Episode #401, Eric and Neil discuss how to get social media traffic when you have no followers and no money. Tune in to learn a few easy tactics that can get people sharing your content. You’ll als...

5 Sep 20178min

Should You Host Your Own Conference? | Ep. #400

Should You Host Your Own Conference? | Ep. #400

In Episode #400, Eric and Neil discuss the pros and cons of hosting your own conference, and why you need to accept the reality that you’re going to lose money at the front-end. Time Stamped Show Not...

4 Sep 20178min

How to Rank a 10-Page Website | Ep. #399

How to Rank a 10-Page Website | Ep. #399

In Episode #399, Eric and Neil discuss how to rank a 10-page website. Tune in to learn how you can slowly gain traction in spite of only having a few pages by placing massive emphasis on the quality o...

3 Sep 20177min

How to Scale Your Content Outreach | Ep. #398

How to Scale Your Content Outreach | Ep. #398

In Episode #398, Eric and Neil discuss the art of scaling content for outreach. Tune in to learn exactly what you can do to not only develop great content, but promote it effectively. Time Stamped Sh...

2 Sep 20178min

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

What Are Seinfeld Emails (And How to Leverage Them)? | Ep. #397

In Episode #397, Eric and Neil discuss what Seinfeld emails are and how you can leverage them to enhance your business. Tune in to learn how can writing about nothing (literally) can lead to increases...

1 Sep 20178min

Should You Invest In Marketing Swag? | Ep. #396

Should You Invest In Marketing Swag? | Ep. #396

In Episode #396, Eric and Neil discuss whether or not you should invest in typical marketing swag. Tune in to learn why Eric and Neil won’t spend a cent on swag while Sujan, Single Grain’s founder, bl...

31 Aug 20178min

Should You Involve an SEO When Building a New Website? | Ep. #395

Should You Involve an SEO When Building a New Website? | Ep. #395

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO need...

30 Aug 20176min

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