Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

Why You Shouldn’t Be Scared to Spend Money on Marketing | Ep. #79

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get More Business Value Out of LinkedIn | Ep. #394

How to Get More Business Value Out of LinkedIn | Ep. #394

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very...

29 Aug 20178min

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

How to Ensure that Your Team Stays Productive When You're Out of Office | Ep. #393

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless o...

28 Aug 20179min

Tools That Make Paid Advertising Easier | Ep. #392

Tools That Make Paid Advertising Easier | Ep. #392

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertis...

27 Aug 20177min

Should You Be Worried About Your Domain Authority? | Ep. #391

Should You Be Worried About Your Domain Authority? | Ep. #391

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his d...

26 Aug 20177min

How to Avoid Writer’s Block | Ep. #390

How to Avoid Writer’s Block | Ep. #390

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools th...

25 Aug 20177min

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

Neil and Eric's Tips for First-Time Paid Advertisers | Ep. #389

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your...

24 Aug 201710min

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

Should You Invest Your Time in Snapchat Or Instagram Stories? | Ep. #388

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus...

23 Aug 20177min

Marketing Lessons from Classic Infomercials | Ep. #387

Marketing Lessons from Classic Infomercials | Ep. #387

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’l...

22 Aug 20178min

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