Eric's Experiment with LinkedIn Thought Leader Ads
In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such a...
17 Nov 20236min
Sahil Bloom’s #1 Advice to All Content Creators
Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influenti...
16 Nov 202329min
What We Are Seeing With AI SEO Right Now
In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying sole...
14 Nov 20238min
Shoppers Expected to Spend the Same or More This Holiday Season
In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of hi...
13 Nov 20239min
Apply Pressure or Feel It
In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They...
12 Nov 20237min
Diving Deeper on the LinkedIn UGC Strategy
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where Link...
11 Nov 20236min
Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need ...
10 Nov 20238min
Your Customer Service Is Your Marketing
In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announ...
9 Nov 20236min
