How To Optimize for Search Everywhere Optimization
In episode #2908, Eric Siu and Neil Patel delve into the concept of 'Search Everywhere Optimization', emphasizing the importance of optimizing for various platforms beyond just Google. They discuss the dynamics of different marketing channels, the significance of brand trust, and the evolving nature of marketing funnels in the digital age. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Search Everywhere Optimization: The New Frontier (02:55) Understanding Platform Dynamics and Brand Trust (06:05) Navigating Marketing Channels: Insights and Strategies (08:58) The Evolution of Marketing Funnels (12:03) AI's Impact on Business and Marketing (15:12) The Future of Work in the Age of AI (20:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
30 Jan 23min
The Fall of CNN
In episode #2907, Eric Siu and Neil Patel discuss the decline of CNN and legacy media, the challenges faced by HubSpot regarding SEO traffic, and the impact of AI on content creation and customer support. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Decline of CNN and Legacy Media (02:46) HubSpot's SEO Traffic Challenges (05:57) The Impact of AI on Content Creation (10:14) AI in Customer Support and Product Development (15:13) The Future of AI and Creativity (17:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
29 Jan 20min
How to build a community from scratch
In episode #2906, Eric Siu and Neil Patel discuss the intricacies of building a community from scratch, the metrics behind successful online communities, personal experiences from their own community, and emphasize the significance of brand identity over mere logos. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Building a Community from Scratch (05:05) Understanding Churn Rates in Communities (10:10) Engagement and Retention Strategies (14:54) The Importance of Brand vs. Logo (19:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
28 Jan 22min
Will Podcasting Drive You More Customers?
In episode #2905, Eric Siu and Neil Patel discuss the effectiveness of podcasting as a marketing tool, the middle market opportunity, creative financing strategies for business acquisitions, the implications of viral marketing through the Oreo experiment, and Coca-Cola's successful expansion strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of Podcasting for Business Growth (02:58) Exploring the Middle Market Opportunity (06:12) Creative Financing in Business Acquisitions (08:57) The Oreo Experiment and Its Marketing Implications (12:03) Coca-Cola's Market Expansion Strategy (15:13) Leveraging Reddit for Customer Insights (18:00) Hiring for Competence Over Diversity (20:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
24 Jan 23min
How We Adapted Our Marketing Strategies in 2025
In episode #2904, Eric Siu and Neil Patel discuss their innovative marketing strategies for 2025, focusing on the use of AI, social media adaptations, and the growing importance of podcasting. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Strategies for 2025 (05:59) Adapting Social Media Approaches (12:01) The Role of AI in Marketing (18:07) Podcasting Trends and Growth Strategies (23:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
23 Jan 25min
Mark Zuckerberg Slams Apple For Its Lack of Innovation
In episode #2903, Eric Siu and Neil Patel discuss Meta's recent performance management changes, the implications of Elon Musk potentially buying TikTok, and the rising trend of CMO hiring in the marketing industry, indicating a recovery in the sector. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Apple-Facebook Revenue Debate (02:47) Meta's Performance Management Changes (05:58) Elon Musk and TikTok: Speculations and Insights (08:54) The Evolution of Social Media Products (11:50) Marketing Trends and CMO Hiring Surge (17:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
22 Jan 20min
Evidence That Google Detects AI-Generated Content
In episode #2902, Eric Siu and Neil Patel discuss the integration of AI tools in marketing strategies, M&A strategies, the differences in ad revenue between platforms like Pornhub and YouTube, and the potential for Apple to become a major player in the advertising space. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Evolution of AI and SEO (02:55) The Challenges for Traditional SEOs (06:12) Search Everywhere Optimization Explained (09:02) M&A Strategies and Business Structuring (11:49) Ad Revenue Insights: Pornhub vs YouTube (17:57) Apple's Growing Ad Marketplace (19:49) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
21 Jan 22min
How Many People Do CEOs Really Rely On in an Org?
In episode #2901, Eric Siu and Neil Patel discuss the concept of how many individuals leaders can truly count on within their organizations, the role of AI agents in ad targeting versus traditional human-focused ads, the nuances of Net Promoter Score (NPS), and recent changes to Google's algorithm. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The Value of Trust in Leadership (06:09) The Future of Advertising (10:51) Understanding NPS and Customer Feedback (11:46) Critique of Google's Algorithm Changes (14:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
17 Jan 17min
