7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

In Episode #86 Neil and Eric talk about how you can write a detailed blog post in less than 2 hours. Listen to learn the importance of leaving your mistakes for later and why you should start writing at the time when you’re most productive in a day. Time Stamped Show Notes: 00:28 – Today’s topic: How to write a detailed blog post in less than 2 hours 00:38 – Download Rev to transcribe your audio or video 01:01 – If you have a blog topic, record it 01:28 – Take the transcription and organize it 01:44 – If you don’t know what you’re writing on, it takes forever 01:56 – Make sure you know the topic you’re blogging about 02:04 – Check BuzzSumo and Quora for blog post ideas 02:18 – Craft your title with Copy Blogger Headline Formula 02:37 – Make the intro and put headings on the points you want to cover 02:58 – Write the conclusion before going to the body 03:50 – Eric’s blog process 03:53 – Open Evernote file and outline 04:09 – Start to write 04:21 – Come back to organize 04:37 – Come back the next day to review 05:11 – Figure out what time you’re productive 05:40 – Don’t fix errors at first – go back to them after 06:03 – Don’t break up the process – correct it later on 06:36 – Find a process that works for you 06:57 – That’s it for today’s episode! 3 Key Points: If you have a topic in mind, write it down as soon as you can before it gets lost. Don’t mind your mistakes at first, you can proofread later. Ultimately, as long as your process works for you, that’s all that matters. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

25 Okt 201610min

In Episode #85 Neil and Eric ask whether or not you need to be able to code to be a successful marketer. Coding will help you in a lot of ways but it’s not the only thing you should know about! Listen as Eric and Neil share what you should consider. Time Stamped Show Notes: 00:28 – Today’s topic: Do you need to be able to code to be a successful online marketer? 00:37 – NO, You don’t need to do coding 00:42 – HTML skills are helpful but it’s not necessary 00:50 – Some tools to help you become successful are ClickFunnels, Lead Pages, Unbounce, and Wordpress 01:12 – In general, you don’t need to learn to code 01:31 – You can always hire a developer in Upwork 01:59 – Eric joined Treehouse to learn coding but ended up doing marketing more 03:03 – Stay in your lane, stay focused 03:13 – Be very creative and technical 03:44 – You also need to be able to understand math 05:17 – Use Zapier so you can hook different web applications together 06:17 – If you want to learn data science, check DataCamp 06:34 – If you want to learn coding, check Treehouse and Codecademy 06:44 – Check web analytics to learn more about analytics 07:10 – Read Kaushik’s blog 07:42 – That’s it for today’s episode! 3 Key Points: Coding is not a requirement but it’s helpful. You can always hire people to code for you. Remember to be creative, technical, and focused. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

24 Okt 20169min

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts 06:43 – What Hub and Spoke content strategy is 07:42 – Don’t base pruning on just traffic! 08:52 – That’s it for today’s episode! 3 Key Points: Knowing the content you already have and what you want to add is the way to start. Keeping your content up to date means you need to monitor news and trends closely. Remember that you don’t want to lose links when deleting pages so redirect them instead! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

23 Okt 201612min

In Episode #83 Neil and Eric discuss the 7 ways to improve user trust on your website. Listen as they drop which factors you can improve on, which ones you can add to your current website, and why being transparent still counts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 ways to improve user trust on your website 00:34 – Add testimonials 01:08 – Add videos – because some testimonials are just made up! 01:50 – Add badges on your website like Google Partners and etc 02:26 – Add reviews 02:50 – Reach out to people to have your products honestly reviewed 03:34 – Have a great design on your website 04:04 – Go to land-book to check design ideas 04:24 – Check Dribbble for other people’s designs 04:48 – Transparency –people trust companies that are transparent! 05:08 – The more you can tell people help in transparency 05:57 – Buffer has good transparency 06:30 – Have badges from companies you’ve worked with 06:54 – That’s it for today’s episode! 3 Key Points: Reach out to people for their honest reviews. Client feedback is extremely important in every business. Be transparent! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

22 Okt 201610min

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Okt 201613min

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey. Time Stamped Show Notes: 00:28 – Today’s topic: How to stay up to date with the latest marketing trends & news 00:37 – Read blogs like: Moz Search Engine Land Search Engine Journal Marketing Land Backlinko ConversionXL Unbounce Quick Sprout Neil Patel’s blog 01:58 – Jon Loomer & Digital Marketer 02:20 – Add blogs and feeds through Unroll 02:42 – Don’t just look at blogs, look at developer company blogs 03:46 – Listen to marketing podcasts Unemployable Ask Gary Vee Content Marketing Quickie The Marketing School Smart Passive Income My Wife Quit Her Job 04:44 – Feedly 04:53 – Use Panda for Google Chrome 05:18 – Save stuff to Pocket 05:35 – Stay up with trends by DOING 05:52 – Have your own blog or website 06:15 – Partake in marketing yourself 06:27 – That’s it for today’s episode! 3 Key Points: Reading about trends can only help so much. Try doing it yourself to learn more. Having a website or blog will help you market yourself more than anything. Utilize the tools that are available to help you grow. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Okt 20169min

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform. Time Stamped Show Notes: 00:28 – Today’s topic: How to use LinkedIn for marketing 00:42 – LinkedIn has new features this 2016 One-click form fill outs Conversion tracking 01:23 – Blast out marketing to your whole contact list 02:06 – Add a project section to your profile page 02:48 – Join LinkedIn groups 04:04 – Look at your profile and keep visiting other people’s profiles 05:09 – If people add you back, take a step ahead and warm up 05:42 – Make your profile very specific 05:57 – The more general your profile, the less leads you get 06:55 – Conversion tracking on LinkedIn 07:57 – Add similar people within LinkedIn 08:25 – Upgrade your account and start adding more people 08:50 – Make sure you’re sharing on your profile 09:17 – That’s it for today’s episode! 3 Key Points: Make use of each platform’s new features–they are in there for something. Manual marketing strategies pay off. Remember to build a relationship first before you promote or advertise yourself to people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Okt 201612min

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Okt 201610min