7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content. Time Stamped Show Notes: 00:28 – Today’s topic: How to consistently produce content 00:50 – Have an editorial calendar and stick with it 01:12 – Make sure you have a schedule to follow 01:20 – Editorial Calendar plugin on WordPress 01:24 – CoSchedule 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues 02:35 – Figure out the time you are most productive 03:00 – Pick out your titles in advance 03:15 – Use BuzzSumo for topic ideas 03:48 – Have editors and writers to keep the process rolling 04:38 – Look for the bottleneck 05:39 – Adjust your length to produce more 06:17 – The more content you have, the better you’re going to be 07:26 – Don’t forget about repurposing content 07:40 – Check out content repurposing framework on Google 08:58 – Make sure you have the right process 09:11 – That’s it for today’s episode! 3 Key Points: Have at least a month’s worth of content ready to go. Every business has a bottleneck; Look for it. Communication is key–remember to update your team about your editorial status. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Okt 201612min

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources:  Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Okt 201613min

In Episode #74 Eric and Neil sit down to talk about live-streaming and how it can be used for your business. Listen as they talk about Periscope, Facebook Live, Snapchat Stories, and a number of other tools, and share their strategies for successful deployment. Time Stamped Show Notes: 00:29 – Today’s topic: How to use live-streaming to market your business 00:57 – Facebook LIVE 01:10 – Facebook will promote it to EVERYONE 01:25 – Live Q and A 01:38 – Test different strategies 01:49 – Creates loyalty, builds your brand, etc. 02:08 – The results aren’t necessarily quick, but they do happen 02:29 – Frank Kern Facebook Live 02:43 – You CAN make money off of it 02:50 – How Eric uses Facebook live 03:23 – When you’re using live streaming tools, you need to identify which application has your ideal audience 03:43 – Specialize in one or two of the channels 04:27 – Telestream 05:37 – Neil’s test on Facebook Live 05:51 – After a day or two, no one watches it anymore 06:10 – Don’t keep your videos up for more than a week or two 06:28 – Do that, and more people will show up to your live broadcasts 06:52 – Don’t forget to tap into your other channels 3 Key Points: Understand which “LIVE” audience is best suited for your needs. You can make money off of live streams, but they’re really for branding. When you’re jumping into the live-streaming game for the first time, test different strategies. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

13 Okt 201610min

In Episode #73 Eric and Neil discuss Medium—should you sue it or should you not? Listen as they talk brand building versus monetization, the importance of content control, and more… Time Stamped Show Notes: 00:29 – Today’s topic: Should you be using Medium or not? 00:44 – Neil doesn’t see the value right now, especially if you already have your own blog that gets traffic 01:03 – You can use Medium to promote your blog…maybe 01:20 – Why build equity on somebody else’s platform? 01:45 – Why would you compound your investment on another platform 02:00 – Where’s the conversion tracking? Where are the tracking pixels? 02:20 – Now, if your written content doesn’t have anything to do with what your blog normally covers, go ahead and put it on Medium 03:15 – Medium is really a new, higher-quality version of Tumblr 03:38 – Medium lacks versatility 04:00 – You can test Medium for link building 04:15 – If your blog blows up, you have no control with Medium 04:28 – The plus side of Medium is this—they have an audience so your copy will be read 05:09 – if your goal is to solely grow exposure…Medium can work 05:50 – Are you focused on brand building or monetizing? 3 Key Points: Ask yourself are you interested in brand-building or monetizing? With Medium, you have zero control. When you do most on Medium, at least you know your content will be read. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

12 Okt 20169min

In Episode #72 Eric and Neil discuss they type of content you should be publishing on LinkedIn. Listen as they tackle post-strategy for target audiences, the benefits of posting directly to LinkedIn, the metrics LinkedIn offers, and why you need a personal blog to supplement whatever you post on LinkedIn. Time Stamped Show Notes: 00:29 – Today’s topic: What kind of content should you publish on LinkedIn? 00:45 – LinkedIn built up an organic traffic base 00:50 – Benefits of being able to publish on LinkedIn 01:12 – Posts rank on Google 01:29 – Eric syndicates his posts on LinkedIn 01:44 – The more content Neil posts on LinkedIn, the more contact requests he gets 02:02 – More contact requests results in more business inquiries 02:30 – Posting same content from your blog to LinkedIn doesn’t do as well as unique content 03:12 – Add your sites and projects to your LinkedIn profile 04:00 – Metrics on LinkedIn posts 05:06 – Writing specific, tailored content performs the best 05:57 – Google’s duplicate content vs syndicating on LinkedIn 06:56 – Blogging on LinkedIn doesn’t mean you don’t need a personal blog 3 Key Points: LinkedIn is has evolved from a nifty social media platform for professionals, into a networking juggernaut. Utilize LinkedIn for content–it ranks on Google too! Unique content does better than posting syndicated content. Resources Mentioned: LinkedIn – A social networking service where you can publish content Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

11 Okt 201610min

In Episode #71 Eric and Neil highlight where marketing efforts are wasted. They’ll teach you the tools, techniques, and strategies to avoid that waste and minimize costs. Time Stamped Show Notes: 00:28 – Today’s topic: Where are most people’s marketing efforts wasted? 00:41 – You don’t need a big marketing team 01:24 – Look for contractors 01:36 – Hiring too many full-time people can slow down the process 02:14 – Outsourced doesn’t completely mean overseas 02:49 – You have to be strategic in marketing 03:23 – Don’t over extend yourself 04:12 – Design related elements sometimes waste too much money 05:08 – Don’t dedicate everything to a specific marketing process 05:36 – Budget out how much money and time you want to spend 05:48 – Try things but don’t forget to track! 06:27 – Cyfe 06:41 – Google or Youtube: OKR 07:14 – Track your ROI thru Google Analytics 07:54 – Make sure you’re tracking the right stuff 08:46 – That’s it for today’s episode! 3 Key Points: A big marketing team is not always necessary. Marketing requires strategy—if you don’t have strategy, don’t start marketing. Try and test LOTS of different marketing techniques, but ensure you’re tracking the right data. Resources Mentioned: ProBlogger & Upwork – Where you can hire writers Cyfe – Where you can create different dashboards Google Analytics – Where you can track your ROI Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

10 Okt 201612min

In Episode #70 Eric and Neil highlight how YOU can start your VERY OWN podcast! Listen as they talk about resources you’ll need to acquire before you start, the research you’ll need to conduct, the people you should follow, and the tools you can use to amplify your reach. Time Stamped Show Notes: 00:28 – Today’s topic: How to start a podcast 01:05 – Pat Flynn’s guide to start a podcast 01:20 – John Lee Dumas’ posts and podcast series 01:41 – Libsyn 02:19 – People normally link out to iTunes and android 02:43 – Create a website where people can listen online 03:08 – Smart Passive Podcast Player 03:40 – Figure out your own process 04:11 – iTunes will give you an initial bump at first 04:25 – Be consistent! 04:46 – Have the right keywords in your podcast title 05:01 – Make sure your title is attractive 05:18 – In the start, it’s all about listens and reviews 05:40 – Have an intro and outro 06:02 – Do episodes in batches 06:38 – Make it easy 07:21 – Podcast Motor 08:00 – Create an appealing cover image for your podcast 09:18 – That’s it for today’s episode! 3 Key Points: Read and listen to other blogs and podcasts to know more. Not all audiences have apple or android devices. Make your podcast available online. Consistency is key for building compounding content. Resources Mentioned: Libsyn – Podcast hosting that Eric and Neil uses Smart Passive Podcast Player – Player where you can put and play all your episodes iTunes – An outlet where you can upload your podcast Podcast Motor – Where you can have show notes done Pat Flynn - guide to start a podcast John Lee Dumas’ - podcast series Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

9 Okt 201612min

In Episode #69 Eric and Neil talk about churn—what it is and how entrepreneurs can reduce it. Listen as walk through the process of measuring churn, the importance of knowing what your customers love about your product or service, and what tactics you can implement to kill churn in your business. Time Stamped Show Notes: 00:28 – Today’s topic: What is churn and how to reduce it? 00:35 – Churn is a metric number 00:42 – Churn = customers you are losing per month divided by all your customers 00:55 – Neil’s experience with churn 01:29 – If it sucks you’ll get high churn; if it’s great you’ll get low churn 02:14 – Churn of 2% or under is acceptable 02:38 – It’s difficult to scale a business with 5% churn 03:10 – Conduct a survey to your audience to know what’s wrong 03:35 – Neil’s tactics to reduce churn 03:50 – Yearly subscriptions 04:41 – Put invoices on the dashboard 05:11 – Find out what people love about your product 06:17 – Figure out what metrics are important to you or to the users 06:28 – Qualaroo and Google Analytics 07:14 – One Key Metric 07:31 – Dunning 07:41 – Churn Buster 07:58 – Use Visa and Master Card updater 08:39 – Pausing or stopping a subscription and restarting again 09:18 – That’s it for today’s episode! 3 Key Points: Remember to ask your customers for their feedback. Know what people love about your product or service. Know what metrics are important for your business. Resources Mentioned: Qualaroo and Google Analytics – Tools you can use to identify your metrics One Key Metric – Josh Elman’s post Churn Buster – Tool you can use to limit dunning Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

8 Okt 201612min