Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode! 3 Key Points: Try the tool, first, before purchasing its premium version. Opt for the more efficient, but less pricey tools if you can. Beware—not all paid versions are better versions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Sales and Marketing to Work Together | Ep. #178

How to Get Sales and Marketing to Work Together | Ep. #178

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one anothe...

25 Jan 20179min

The Ideal URL Structure for SEO | Ep. #177

The Ideal URL Structure for SEO | Ep. #177

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil dis...

24 Jan 20179min

How Topical Relevancy Can Boost Your Ranking | Ep. #176

How Topical Relevancy Can Boost Your Ranking | Ep. #176

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tun...

23 Jan 20178min

How to Reduce Your Bounce Rate | Ep. #175

How to Reduce Your Bounce Rate | Ep. #175

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if ...

22 Jan 20179min

Which Social Media Metrics Actually Matter? | Ep. #174

Which Social Media Metrics Actually Matter? | Ep. #174

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find ...

21 Jan 20178min

How to Write a Killer Blog Post | Ep. #173

How to Write a Killer Blog Post | Ep. #173

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attent...

20 Jan 201712min

How to Keep Your Users Engaged with Your Video | Ep. #172

How to Keep Your Users Engaged with Your Video | Ep. #172

In Episode #172, Eric and Neil discuss how you can keep your users engaged with your video. Videos are becoming a more common way in which we share content, so how do you know if you’re doing it right...

19 Jan 201710min

7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT...

18 Jan 20179min

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