Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

Is Omniture or Google 360 Premium Worth the Cost? | Ep. #244

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them. Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode! 3 Key Points: Try the tool, first, before purchasing its premium version. Opt for the more efficient, but less pricey tools if you can. Beware—not all paid versions are better versions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to ...

17 Jan 201711min

7 Steps for Running a Successful Webinar | Ep. #169

7 Steps for Running a Successful Webinar | Ep. #169

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, ...

16 Jan 201710min

How to Create Content that People Actually Search For | Ep. #168

How to Create Content that People Actually Search For | Ep. #168

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where...

15 Jan 201713min

7 Unconventional Ways to Learn Marketing | Ep. #167

7 Unconventional Ways to Learn Marketing | Ep. #167

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.  Time Stamped ...

14 Jan 201711min

Why No One Is Reading Your Content | Ep. #166

Why No One Is Reading Your Content | Ep. #166

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to...

13 Jan 201713min

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners eng...

12 Jan 201712min

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find ...

11 Jan 20179min

How to Build a Brand Using Live Video | Ep. #163

How to Build a Brand Using Live Video | Ep. #163

In Episode #163, Eric and Neil teach us how to build a brand using live video. In 2016, live videos became the new trend in business. From SnapChat to Facebook Live, almost every platform has their ow...

10 Jan 201712min

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