What Does Boosting a Facebook Post Actually Do? | Ep. #263

What Does Boosting a Facebook Post Actually Do? | Ep. #263

In Episode #263, Eric and Neil discuss what boosting a Facebook post actually does. Tune in to learn the benefits of boosting a Facebook post, whether it’s right for your company, and how to bank off that increase of traffic and engagement. Time Stamped Show Notes: 00:27 – Today’s topic: What Boosting a Facebook Post Actually Does 00:40 – Eric gets more emails when they boost a post 00:55 – Boosting a post makes it easier for Eric to test new content 01:13 – Eric is more interested in collecting more email addresses when he boosts a post 01:34 – Initially, boosting a post results in more engagement; then, you try to see if you can collect more emails from the CPA and from there, see if you can make an ad campaign from it 01:47 – Neil isn’t fond of the idea of boosting Facebook posts and would rather buy friends 01:55 – If you’re boosting a post, make sure your post has an email capture 02:21 – If you’re going to spend money on Facebook, spend it going to a landing page or getting more fans 02:36 – Neil hates the concept of boosting a post, but has seen it successfully done 03:00 – Eric has done live videos in the past and would boost to their live audience, then retarget them 03:15 – At the end of the day, it is figuring out what works for you 03:54 – The value of Facebook Live has grown a lot 04:10 – That’s it for today’s episode! 3 Key Points: The goal of boosting a post is to grow your audience and increase that engagement with your content. You spend money to increase your Facebook presence, so make sure you are also leading your audience to your website. Find out what works best for you and suits you well – tests are invaluable for finding this out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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Where Remote Work Fails

Where Remote Work Fails

In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts team productivity. They also touch on optimizing processes for efficiency and share innovative marketing strategies used by brands like Michelin and Red Bull. TIME-STAMPED SHOW NOTES (00:00) The Importance of Talent Management (03:05) The Consequences of Remote Work (05:57) Communication Challenges in Remote Teams (08:55) The Push for In-Person Collaboration (11:46) Direct Communication and Accountability (16:39) Optimizing Processes for Efficiency (19:54) Innovative Marketing Strategies To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

8 Juli 24min

Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle marketing while analyzing creators like Alex Becker and Mr. Beast. The episode wraps with insights on the future of marketing and integrating AI to stay ahead. TIME-STAMPED SHOW NOTES (00:00) YouTube Strategies and Success Stories (03:03) Content Creation and Video Production Insights (05:57) Spectacle Marketing: The Good and the Bad (11:56) The Future of Marketing and AI Integration To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

7 Juli 19min

Inside The Mind of a $500M Entrepreneur | Jess Mah

Inside The Mind of a $500M Entrepreneur | Jess Mah

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! TIME-STAMPED SHOW NOTES (00:00) Understanding Wealth and Mindset (02:45) The Role of Networking in Success (06:03) Navigating Business and Personal Growth (08:49) Tax Strategies for Entrepreneurs (11:59) The Pursuit of Ikigai and Personal Goals (35:28) Defining Sona Genius (36:47) Resource Allocation in Business (38:29) Role Models and Entrepreneurial Paths (39:54) The Importance of Focused Involvement (41:48) Different Flavors of Entrepreneurs (43:02) Innovative Marketing Strategies (44:51) Team Structure and Operations (46:46) Intentional Relationships (47:37) Pursuit of Excellence: Kodawari vs. Kaizen (49:34) Long-Term Business Building (52:20) Embracing Pain in Business (54:46) Cutting-Edge Science and Longevity (56:39) Daily Habits and Learning Stacks (58:57) Gold Diggers and Relationship Dynamics (01:01:20) Spending Habits and Celebrating Wins (01:05:55) AI Innovations and Future Trends (01:07:20) Book Recommendations and Mindset Shifts (01:09:44) Experiments in Dating and Life To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

4 Juli 1h 14min

Do It or Don't, and Stop Wanting It

Do It or Don't, and Stop Wanting It

In episode #2999, Eric Siu and Neil Patel discuss the mindset behind taking action, the grit required to build a business, and how personal growth and priorities evolve over time. They share lessons from the early days of Single Grain, highlight the emotional toll of leadership, and talk about balancing ambition with family and purpose. TIME-STAMPED SHOW NOTES (00:00) Do It or Don’t: Taking Ownership (02:42) The Reality of Startup Pressure (06:34) Hard Lessons from Single Grain (10:21) The Emotional Weight of Leadership (13:17) Balancing Work, Family, and Purpose To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

3 Juli 20min

AI SEO Is a GRIFT

AI SEO Is a GRIFT

In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation, the balance between competition and collaboration, and how seasonal trends affect agency revenue. The conversation underscores the importance of adaptability and maintaining human-focused strategies. TIME-STAMPED SHOW NOTES (00:00) The Evolution of SEO in the Age of AI (04:15) Understanding the Role of Content Creation (10:00) Navigating Competition and Collaboration in Marketing (14:04) Seasonal Trends in Agency Revenue To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

2 Juli 17min

How to Grow Your Revenue With Dinners & Live Events

How to Grow Your Revenue With Dinners & Live Events

In this episode #2997, Eric Siu and Neil Patel discuss how networking dinners and live events can drive revenue by building strong relationships in B2B. They share insights on curating the right guests, running events smoothly, and using personal connections for business growth. The episode wraps with thoughts on how AI is reshaping search engines and marketing strategy. TIME-STAMPED SHOW NOTES (00:00) The Power of Dinners in B2B Networking (13:36) Leveraging Live Events for Revenue Growth (19:27) The Future of AI and Search Engines To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

1 Juli 27min

How To Grow Your Revenue Using Dinners, Webinars, and Live Events

How To Grow Your Revenue Using Dinners, Webinars, and Live Events

In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B marketing. They highlight the importance of delivering timely content, nurturing long-term relationships, and leveraging tech to enhance webinar experiences. The episode also explores upcoming AI-driven features in Ubersuggest and the value of actionable data. TIME-STAMPED SHOW NOTES (00:00) Growing Revenues Through Events (02:54) Webinars as Trust-Building Tools (06:03) The Importance of Timely Content (08:52) Long-Term Sales Cycles and Relationship Building (11:51) Leveraging Technology for Webinars (14:49) Future of Ubersuggest and AI Integration To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

30 Juni 27min

The $100M Marketing Strategy In An AI World

The $100M Marketing Strategy In An AI World

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. TIME-STAMPED SHOW NOTES (00:00) The Journey of Acquisitions (03:07) The Agency Business Model and Profit Multiples (05:55) AI's Impact on Business and Daily Life (08:49) The Evolution of Podcasting (12:08) Cultural Perspectives and Parenting Styles (14:52) Networking and Entrepreneurial Communities (19:20) The Power of Long-Term Focus in Business (20:45) Lessons from Successful Entrepreneurs (21:51) Simplicity and Focus in Life and Business (24:04) Attention Allocation: The Key to Success (25:54) The Importance of Strategic Thinking (27:40) Friendship Dynamics: Utility vs. Genuine Connections (32:26) Changing Perspectives on Family and Success (34:50) The Future of Education and Business Courses To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

27 Juni 41min

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