How to Get Started With Podcast Advertising | Ep. #371

How to Get Started With Podcast Advertising | Ep. #371

In Episode #371, Eric and Neil discuss how to get started with podcast advertising. Podcast advertising is becoming more and more lucrative—especially for leading podcasters such as John Lee Dumas and Tim Ferriss. Tune in to learn how much you can earn in podcast advertising and how the process works. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started With Podcast Advertising 00:36 – Podcast advertising can be lucrative 01:04 – You’re looking at cost per thousand impressions for what you can make in podcast advertising 01:14 – Range is anywhere from $15 to $40 01:34 – For more hands-off solutions, you can use Midroll’s service 02:25 – The earnings are per ad placement 02:36 – John Lee Dumas does a pre-roll then a post-roll 02:42 – Pre-roll is before the podcast starts and post-roll is after the podcast 02:49 – Tim Ferriss has 2 pre-roll ads and 2 post-roll ads 02:53 – John Lee Dumas has 2-3 ads per episode 03:09 – For a thousand listeners, you can get around $50 to $100 depending on the number of ads that you have 03:32 – Podcast advertising is also a branding play 03:50 – If you’re just about to start with podcast advertising, you can do it directly or opt for Midroll’s service 03:56 – if you’re a podcaster, people will start to reach out to you 03:59 – Freshbooks and Hostgator have approached Eric before 04:15 – Marketing School is more focused on growing the podcast rather than having ads 04:24 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that will help you increase your conversion rate 05:17 – Go to SingleGrain.com/giveaway for multiple entries 05:21 – That’s it for today’s episode! 3 Key Points: Podcast advertising can be pretty lucrative if you have a large following. As you become a more established podcaster, business will reach out to you for ad placements. Podcast advertising can be a branding play as well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Avsnitt(3245)

Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?

Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?

In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of N...

6 Aug 202420min

The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams

The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams

In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting th...

5 Aug 202419min

Making Your Creative Agency Attractive for Acquisition

Making Your Creative Agency Attractive for Acquisition

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of monthl...

3 Aug 202416min

MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024

MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024

In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, th...

2 Aug 202419min

The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur

The Olympics opening ceremony fiasco, Woke AI lies about history, and What it's really like to transition from employee to entrepreneur

In episode #2790, we discuss the importance of avoiding polarizing content in marketing, the need for unbiased AI models, the impact of selective information organization, the complexity of political ...

1 Aug 202414min

CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive

CrowdStrike offers a $10 apology gift card to say sorry for outage, Olympic ad spending at record levels as streaming boom helps fuel demand, and What it means to be a real executive

In episode #2789, we discuss the impact of the CrowdStrike outage, how they handled the situation, and the negative press it generated. We also tackled the traits of effective executives that are expl...

31 Juli 202415min

How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

How the Lakers made a $7.9 million marketing investment with Bronny James, A unique way fortune 100 brands are using AI for marketing, Intuit cuts 2,000 employees to invest further in AI, and more

In episode #2789, we discuss Lakers' investment in LeBron James' son, the use of AI in marketing, the impact of interest rates on the economy, the rise of robot-operated factories, the potential of of...

30 Juli 202424min

Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?

Why AMD lost to Intel/NVIDIA despite having a superior product, and How do you differentiate your agency?

In episode #2788, we discuss why AMD missed out on opportunities in the mobile and GPU markets, the importance of persistence and survival in business, as well as the need for focus and specialization...

29 Juli 202421min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-svart-marknad
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
lastbilspodden
dynastin
avanzapodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
fill-or-kill
24fragor
bathina-en-podcast
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-veckans-trade
tabberaset