The Marketing Benefits of Google Tag Manager | Ep. #378

The Marketing Benefits of Google Tag Manager | Ep. #378

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done. Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager 00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier 00:49 – When Eric was just starting, he had to beg developers to get something done 01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer 01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager 01:50 – Most websites should be using Google Tag Manager 01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it 02:30 – Segment is very similar to Google Tag Manager 02:38 – As a business owner, you should know the tools that your people are using 02:55 – With Google Tag Manager, it encourages you to annotate each change that you make 03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests 04:12 – Go to SingleGrain.com/giveaway for multiple entries 04:24 – That’s it for today’s episode! 3 Key Points: Google Tag Manager lets you apply changes to your website successfully without the help of a developer. Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch. Leverage Google Tag Manager, it will make your life and work a breeze. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Avsnitt(3245)

Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

Site removes ads and traffic explodes 113%, Why Sam Sulek's views are falling, Neil’s business acquisition story, GPT-4o destroys HOA - how this will affect businesses, & more

In episode #2759, we discuss the impact of removing ads from websites on organic visibility, the decline of fame and the importance of branding in B2B marketing, the power of webinars and different ap...

17 Juni 202424min

8-Figure Bootstrapped Agency Blueprint

8-Figure Bootstrapped Agency Blueprint

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss the importance of client recap reports, the potential of AI consulting for ...

15 Juni 202419min

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?

Engagement grew on X despite controversy, research finds, Beverly Hills schools struggle to fill classrooms, $6.6M SaaS built off of YouTube influencers, What is warm outbound sales?

In episode #2758, we discuss he effectiveness of different marketing tactics, such as influencer marketing and email marketing, and share examples of successful campaigns. We also touch on the current...

14 Juni 202422min

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats

The marketing genius of the Kardashians, and What Eric gets out of YPO retreats

In episode #2757, we discuss the marketing powerhouse that the Kardashians are and how they control their messaging and connect with their audience. The conversation then shifts to Eric's YPO retreat ...

13 Juni 202419min

Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)

Gamestop's Roaring Kitty play backfires, Marketing leaders in dialogue at AI summit in New York: ‘This is 2001 all over again’, Eight Sleep's amazing SEO & brand strategy (22M monthly searches)

In episode #2756, we discuss the recent GameStop stock action, the role of influencers in driving stock price, the use of AI as a creative tool in advertising, and the importance of building a strong ...

12 Juni 202417min

How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign

How SEOs hijack Reddit, The impact of Google's search leak for businesses, Google responds to leak: Documentation lacks context, Do brand searches drive SEO up exponentially?, and Perplexity AI's big SEO campaign

In episode #2755, we discuss the hijacking of Reddit for traffic, the impact of Google search leaks, the importance of quality content and user experience, the role of brand searches, and the potentia...

11 Juni 202418min

Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?

Pixar is laying off 14% of its workforce, Liquid Death is giving away a functional $400k fighter jet or a briefcase full of $250k cash, How to build a community, How the Barbie movie cost me $10k, Do fake podcast ads work?

In episode #2754, we discuss the value of quality content, the impracticality of a fighter jet giveaway, the growth of their community, the expenses of a Barbie-themed party, and the effectiveness of ...

10 Juni 202415min

Outreach Secrets: Winning Tactics to Engage Decision Makers

Outreach Secrets: Winning Tactics to Engage Decision Makers

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using Linke...

8 Juni 202420min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-svart-marknad
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
lastbilspodden
dynastin
avanzapodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
fill-or-kill
24fragor
bathina-en-podcast
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-veckans-trade
tabberaset