Should You Hire an Agency for Link Building? | Ep. #427

Should You Hire an Agency for Link Building? | Ep. #427

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building? 00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building 00:48 – Most people don’t have proper connections and use templates that don’t work 01:01 – “Links are a very dangerous thing” 01:12 – Link building is the same as doing outreach when it comes to sales 01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency 02:20 – If you’re looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good 02:32 – If you want to do it in-house, hire someone who knows the processes well 02:40 – If you decide to go with an agency, make sure that you’re not charged per link 02:53 – Make sure you’re paying a reasonable price 03:11 – Track reports regarding your link building 03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial 03:58 – That’s it for today’s episode! 3 Key Points: Link building isn’t easy and will hurt your ranking if it’s not done right. Before committing to an agency, ask for samples of links to check if they are providing great links. If you’re going to do link building in-house, choose someone who knows the processes by heart. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

7 Age-Old Advertising Principles that Are Still Relevant Today | Ep. #171

In Episode #171, Eric and Neil discuss the 7 age-old advertising principles that are still relevant and effective to this day. Tune in to learn how the big companies like Coca-Cola, McDonald’s, and AT...

18 Jan 20179min

7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to ...

17 Jan 201711min

7 Steps for Running a Successful Webinar | Ep. #169

7 Steps for Running a Successful Webinar | Ep. #169

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, ...

16 Jan 201710min

How to Create Content that People Actually Search For | Ep. #168

How to Create Content that People Actually Search For | Ep. #168

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where...

15 Jan 201713min

7 Unconventional Ways to Learn Marketing | Ep. #167

7 Unconventional Ways to Learn Marketing | Ep. #167

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university.  Time Stamped ...

14 Jan 201711min

Why No One Is Reading Your Content | Ep. #166

Why No One Is Reading Your Content | Ep. #166

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to...

13 Jan 201713min

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

How We Got Our Podcast to One Million Downloads in Just 4 Months | Ep. #165

In Episode #165, Eric and Neil discuss how they got their podcast to 1 million downloads in just 4 months. Starting a podcast requires a knowledge base. You need to know how to keep your listeners eng...

12 Jan 201712min

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164

In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find ...

11 Jan 20179min

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