Is TV Advertising Really Worth It? | Ep. #436

Is TV Advertising Really Worth It? | Ep. #436

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course. Understand your demographics before getting deep into a specific ad platform. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

How to Get Actionable Data from Google Analytics in 10 Minutes | Ep. #204

In Episode #204, Eric and Neil discuss how you can get actionable data with Google analytics for 10 minutes. Tune in to learn how tracking and assessing your data from Google analytics can help you op...

20 Feb 201712min

How to Get Your Content into Google's Featured Snippet | Ep. #203

How to Get Your Content into Google's Featured Snippet | Ep. #203

In Episode #203, Eric and Neil discuss how to get your content into Google’s featured snippets. Tune in to learn how your content can land on Google’s 1st page, search results by optimizing your parag...

19 Feb 20179min

How to Grow Your Business with YouTube in 2017 | Ep. #202

How to Grow Your Business with YouTube in 2017 | Ep. #202

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through...

18 Feb 201711min

How to Rank for Head Terms | Ep. #201

How to Rank for Head Terms | Ep. #201

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to rea...

17 Feb 20178min

How to Approach SEO for a 10,000-Page Website | Ep. #200

How to Approach SEO for a 10,000-Page Website | Ep. #200

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your...

16 Feb 201711min

How to Get Your First Thousand Email Subscribers | Ep. #199

How to Get Your First Thousand Email Subscribers | Ep. #199

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to...

15 Feb 201710min

Should You Be Syndicating Your Content? | Ep. #198

Should You Be Syndicating Your Content? | Ep. #198

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate...

14 Feb 20178min

7-Point Facebook Advertising Checklist | Ep. #197

7-Point Facebook Advertising Checklist | Ep. #197

In Episode #197, Eric and Neil discuss the 7-point Facebook advertising checklist. Tune in to find out how you can best leverage Facebook advertising for your marketing campaign. Eric and Neil discuss...

13 Feb 20178min

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