Is TV Advertising Really Worth It? | Ep. #436

Is TV Advertising Really Worth It? | Ep. #436

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of course. Understand your demographics before getting deep into a specific ad platform. For startups, YouTube and LinkedIn ads are some of the alternatives to TV ads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How, When and Why to Rebrand Your Business | Ep. #147

How, When and Why to Rebrand Your Business | Ep. #147

In Episode #147, Eric and Neil discuss the how, when and why of rebranding. The decision to restructure your brand requires a lot of upfront deliberation and Eric and Neil walk you through that very d...

25 Dec 201611min

How to Do a Website Migration | Ep. #146

How to Do a Website Migration | Ep. #146

In Episode #146, Eric and Neil teach us how to migrate a website. Whether it’s for a redesign, server improvement, new services offered, or overall better customer experience—at some point, you’ll nee...

24 Dec 20169min

How to Do an SEO Audit Using Google Search Console | Ep. #145

How to Do an SEO Audit Using Google Search Console | Ep. #145

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and ...

23 Dec 201613min

7 Creative Ways to Increase Google Ranking | Ep. #144

7 Creative Ways to Increase Google Ranking | Ep. #144

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving t...

22 Dec 201611min

How to Map Out Your Marketing Funnel | Ep. #143

How to Map Out Your Marketing Funnel | Ep. #143

In Episode #143, Eric and Neil discuss how to map out your marketing funnel. Tune in to discover the importance of knowing how your funnel affects potential customers, how to troubleshoot questions th...

21 Dec 201610min

7 Tools to Help You in Marketing Design | Ep. #142

7 Tools to Help You in Marketing Design | Ep. #142

In Episode #142, Eric and Neil discuss the 7 tools that can help you in marketing design. Tune in to discover some of the best online tools that provide you quality images and designs for your marketi...

20 Dec 20169min

How to Make Changes to Your Website Without the Help of Developers | Ep. #141

How to Make Changes to Your Website Without the Help of Developers | Ep. #141

In Episode #141, Eric and Neil discuss the ways you can make changes to your website without the help of developers. Tune in to know that you do NOT have to be a technical person to know the ways arou...

19 Dec 20169min

Why You Need to Be Surveying Your Audience | Ep. #140

Why You Need to Be Surveying Your Audience | Ep. #140

In Episode #140, Eric and Neil reminds us why it’s very important to survey your audience. Listen to find out the most effective ways to survey your customers, the online tools that can assist you, an...

18 Dec 201610min

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