How to Avoid Over-Servicing Clients | Ep. #441

How to Avoid Over-Servicing Clients | Ep. #441

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients. Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients 00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00 – It’s important to internally track time in a company 01:15 – You don’t have to charge per hour, but audit your time wisely 01:38 – Follow what’s in the contract 01:44 – Learn how to say “no” if it’s not in the contract 02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk 02:20 – He created the tactic called “Zero Dollar Charge Order” 02:27 – You send an invoice for zero dollars that states the services you gave for free 03:35 – If you have to charge for it, charge for it 03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:07 – Go to SingleGrain.com/giveaway to get your FREE copy 04:11 – That’s it for today’s episode! 3 Key Points: Track your time internally as a way of accountability. Stick to the contract—learn to say “no” to additional work that’s being offered by your client. Don’t be afraid to charge if you need or have to. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

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How to Get Started with Affiliate Marketing | Ep. #180

How to Get Started with Affiliate Marketing | Ep. #180

In Episode #180, Eric and Neil discuss how you can get started with affiliate marketing. What is affiliate marketing and how can this benefit your brand and company? Tune in to find out how to be succ...

27 Jan 20179min

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

What Type of Content Should You Create When You Can Only Blog 1x a Week? | Ep. #179

In Episode #179, Eric and Neil discuss the type of content you should be creating when you can only blog one time a week. Tune in to learn how to make a blog that strikes its audience—and not just to ...

26 Jan 20179min

How to Get Sales and Marketing to Work Together | Ep. #178

How to Get Sales and Marketing to Work Together | Ep. #178

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one anothe...

25 Jan 20179min

The Ideal URL Structure for SEO | Ep. #177

The Ideal URL Structure for SEO | Ep. #177

In Episode #177, Eric and Neil discuss the ideal URL structure for SEO. People often overlook the importance of their URL address and end up losing out on organic traffic. Tune in as Eric and Neil dis...

24 Jan 20179min

How Topical Relevancy Can Boost Your Ranking | Ep. #176

How Topical Relevancy Can Boost Your Ranking | Ep. #176

In Episode #176, Eric and Neil discuss how topical relevancy can boost your ranking. It’s important to know how your keywords and content work against and for you through Google’s ranking systems. Tun...

23 Jan 20178min

How to Reduce Your Bounce Rate | Ep. #175

How to Reduce Your Bounce Rate | Ep. #175

In Episode #175, Eric and Neil discuss how to reduce your bounce rate. A bounce rate is the percentage of visitors to a particular website who navigate away after viewing only one page. Simply put—if ...

22 Jan 20179min

Which Social Media Metrics Actually Matter? | Ep. #174

Which Social Media Metrics Actually Matter? | Ep. #174

In Episode #174, Eric and Neil discuss the two social media metrics that actually matter. These metrics are THE indicators that show whether or not your marketing strategy is working. Tune in to find ...

21 Jan 20178min

How to Write a Killer Blog Post | Ep. #173

How to Write a Killer Blog Post | Ep. #173

In Episode #173, Eric and Neil discuss how you can write a killer blog post. Many people can slap a string of coherent sentences together and call it a blog—but, can they capture their readers' attent...

20 Jan 201712min

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