What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018 [00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people. [01:00] Facebook makes money off of advertising. [01:11] Your ads will have a tough time showing up organically, so get ready to spend money. [01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue. [02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”. [02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads. [02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites. [04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads. [04:35] YouTube isn’t as “harsh” with their algorithm. [04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm. [05:15] Facebook needs to promote video more than anyone else. [05:34] Social networks are attention-based and they are constantly trying to buy your attention. [06:02] That’s it for today! [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Avsnitt(3245)

AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI  Prompts

AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts

In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix ...

19 Maj 202518min

Does Being Transparent Really Help In Your Marketing?, First Principles  Of Generational Businesses, What We Learned From A Private  Conference Ratings, Why Our YouTube Channels Are Starting To  Finally Grow… Again

Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally Grow… Again

In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback...

15 Maj 202525min

How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by...

14 Maj 202524min

The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE  Over Content Creation

The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models ...

13 Maj 202519min

Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On  Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs  F**cked?

Cloudflare CEO: AI Is Killing The Business Model Of The Web, SEO On Safari Has Dropped For The First Time In 22 Years Because..., Are SEOs F**cked?

In episode #2969, Eric Siu and Neil Patel discuss how AI is reshaping business models and digital marketing. They examine shifts in search behavior, the decline in website traffic, and the rise of pla...

12 Maj 202520min

The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

The New Startup Playbook, CEOs Are Choosing More AI. Less Jobs.

In episode #2968, Eric Siu and Neil Patel discuss the new startup playbook, questioning the need for traditional venture capital and emphasizing AI’s growing role. They highlight the shift toward sell...

8 Maj 202515min

How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

How To Get The Best Speakers For Your Events (For Free), Are TikTokers Really Broke?, What I Learned From Hosting A Private Summit With 185 Business Operators, They Raised $25M And Spent $12M On A Domain, Agency Is Eating The World

In episode #2967, Eric Siu and Neil Patel discuss building relationships to attract top event speakers, share marketing insights from a private summit, and examine TikTok advertising. They highlight t...

7 Maj 202525min

60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

60% Of Traditional Searches Don't End With A Click Now, The One Common Thing With The Best Marketers In The World, How To Generate The Most Revenue From Conferences, How To Manifest 7-Figure Deals From Thin Air

In episode #2966, Eric Siu and Neil Patel discuss the shift to zero click results and the growing importance of strong branding in digital marketing. They cover strategies for mastering marketing chan...

6 Maj 202521min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-svart-marknad
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
lastbilspodden
dynastin
avanzapodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
fill-or-kill
24fragor
bathina-en-podcast
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-veckans-trade
tabberaset