#11: Marketing and Sales: Where does one end and the other begin?

#11: Marketing and Sales: Where does one end and the other begin?

Do you know the difference between marketing and sales?

You need them both to run a successful and profitable business, but what is the difference? Where does one stop and the other begin?

Well, the line is often a little blurred.

Marketing and sales are two distinct areas of business that, if you want to be successful at, need to both be given the appropriate attention. But first we need to identify the differences and understand their function within your business.

Now, I can talk all day about marketing but what about sales. I wanted to consult with someone who could give further expertise on the sales side of things so I’ve asked a special guest to join me on my latest podcast. Her name is Rachel Morgan.

She is a Sales Trainer who works with individuals and organizations to convert their leads into paying clients. Before becoming an entrepreneur of her own coaching business, Rachel worked in professional sales and coaching for over a decade.

Over the years, she noticed a common theme - that sales felt uncomfortable and that people felt a lot of anxiety around it. That’s why she’s made it her mission to make sales easy and feel less sleazy.

Listen to the latest podcast to hear all the details. Learn the difference between marketing and sales and how you can tackle them both within your own business to generate more leads and close more sales.

For more marketing tips visit me at burdamarketing.com.

To learn more about Rachel visit her at rachelmorgancoaching.com.

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