#17: Google was no longer no. 1. How does this affect your marketing?

#17: Google was no longer no. 1. How does this affect your marketing?

It was recently reported that Google was no longer the number one website. In fact, it was TikTok that took the top spot in 2021 and into 2022. TikTok an app that launched just 5 years ago. Since it took the top spot it was also reported that Millennials and GenZ are now using TikTok and Instagram to search for services in stead of Google.

As of the release of this podcast, Google is back to the top spot, however, this doesn't change the fact that the digital landscape is changing. So, what does this mean for your business?

The digital landscape is always changing and therefore our marketing efforts need to constantly be adjusted to be most effective. It is important for us, and for me as a marketing professional, to keep on top of these trending changes, these shifts in human behavior, so we as business owners can take advantage, to be where the people are, and to capture that traffic.

But how do we do it effectively?

Well, I have my friend and social media marketer Alete' Dotson of Media Mayhem 24/7 joining me to talk about this recent shift in online behavior and what you as a business owner can do to take advantage to ensure you are not missing out on new opportunities to capture business online.

We're not saying to put everything into TikTok and Instagram in fact we are talking about the opposite. Listen now to hear what we recommend!

If you're looking for more marketing insights, tips and more follow me on Instagram and TikTok @burdamarketing or sign up for my email list at burdamarketing.com

Find Alete' on Instagram @simplyalete

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