Supply Chain Now14 Feb 2025

The Buzz: The Evolution of Super Bowl Marketing

Welcome to a special edition of The Buzz, as we explore the evolution of the marketing behind the NFL's biggest game of the year, The Super Bowl!

As host Scott Luton was away at Manifest 2025, special hosts Mary Kate Love, Amanda Luton, and Katherine Hintz step in to tackle the intricate relationship between marketing and the Super Bowl, an event that serves as a pivotal platform for brands to showcase their advertising prowess. Listen in as they examine the profound impact of this annual spectacle, which attracts over one hundred million viewers and generates billions in advertising revenue.

Join us for the discussion that includes:

The evolution of Super Bowl advertising, highlighting significant trends such as the increasing costs of ad placements and the growing importance of social media engagement
A reflection on the effect of iconic commercials that have shaped pop culture
An analysis of the shifting dynamics of halftime shows, emphasizing their transformation into major marketing opportunities

You won't want to miss this timely conversation that aims to illuminate the strategies employed by brands to capture the attention of consumers amidst the competitive landscape of this prestigious event.

Additional Links & Resources:

Connect with Mary Kate: https://www.linkedin.com/in/mklove/
Connect with Amanda: https://www.linkedin.com/in/amanda-luton/
Connect with Katherine: https://www.linkedin.com/in/katherine-h/
Learn more about Supply Chain Now: https://supplychainnow.com
Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
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Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
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This episode is hosted by Mary Kate Love, Amanda Luton, and Katherine HIntz, and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-evolution-super-bowl-marketing-1391

The content in this episode, including all audio, videos, visuals, and graphics, is the property of Supply Chain Now and is protected by copyright law. Unauthorized use, reproduction, distribution, modification, or re-uploading of this content in any form is strictly prohibited without explicit written permission from Supply Chain Now.

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