Love in 60 Seconds

Love in 60 Seconds

Wanda Brewer was grieving. After losing her brother, she found comfort in an unexpected place: a soap-opera-esque story on Instagram told in 60-second increments. The story? A mafia boss torn between power, family and love.

Wanda’s not alone. Millions are bingeing these bite-sized, ultra-dramatic vertical shorts, where sexy werewolves, ruthless billionaires, and love triangles unfold one minute at a time — hooking viewers with cliffhangers and high-stakes drama.

From China’s multi-billion-dollar booming industry to your TikTok feed, these soapy, over-the-top dramas are changing the way we watch — and pay for — entertainment. This Valentine’s Day, Endless Thread explores the rise and Americanization of vertical short dramas.

Show notes:

“Werewolf Billionaire CEO Husbands Are Taking Over Hollywood” (Rolling Stone)

“Minute-Long Soap Operas Are Here. Is America Ready?” (The New York Times)

“2024 Short Drama Overseas Marketing White Paper” (TikTok)

Credits: This episode was produced by Cici Yu. It was co-hosted by Ben Brock Johnson and Amory Sivertson. Mix and sound design by Emily Jankowski and Paul Vaitkus.

Avsnitt(405)

Bill Hader Talks 'Barry,' Reddit And Why He's So Popular Online

Bill Hader Talks 'Barry,' Reddit And Why He's So Popular Online

Funnyman Bill Hader has a new show, "Barry," about a depressed hitman who heads to Los Angeles for a job, and ends up taking acting classes. He talks about his career as a comedian and how his stage fright helped inspire the world behind "Barry."

22 Mars 201820min

Dirty 6th

Dirty 6th

Excerpts from Amory and Ben's live AMA at SXSW, plus their conversation with Reddit CEO Steve Huffman.

15 Mars 201821min

Something Wicked

Something Wicked

We dive into a famous Reddit mystery involving creepy post-it notes, an iffy landlord, and a stranger who saves the day.

8 Mars 201827min

There Was An Attempt

There Was An Attempt

A small village in upstate New York faced a lot of criticism about its official seal. They decided to change it, but did it really make a difference? You might say... there was an attempt.

2 Mars 201827min

The GOAT

The GOAT

The Italian cyclist Gino Bartali could rightfully be called "the GOAT" -- the Greatest of All Time -- for his athletic achievements alone. But in this episode, we tip our hats to him as a humanitarian. During World War II, Bartali was living a double life. It involved the Catholic church, secret missions, Jewish refugees, and what may be the most honorable fake ID operation of all time.

23 Feb 201827min

Kickin' It

Kickin' It

More than 115 Americans die every day from an opioid overdose. Alex from Brockport, New York, is determined not to be one of them. He's currently 5 months clean, after using heroin for 5 years, and Reddit is one of several resources that helped him get there. Ben and Amory go to Brockport to talk to Alex, and to the family and friends that supported him along the way.

15 Feb 201835min

Gator Roll

Gator Roll

Just in time for Valentine’s Day, Endless Thread brings you three love stories brought to you straight from Reddit. You’re not crying, your eyes are just sweating.

9 Feb 201825min

And... It's Good!

And... It's Good!

Hey football fans, ever heard of the Chicago Bears Principle? How about Winter Magic? Or the UFL? In this Super Bowl-themed episode, Redditors educate us on the stats, the halftime history books, and tackle football on wheels.

2 Feb 201835min

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