Marketing for Developers

Marketing for Developers

Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start. Freshbooks - Sponsor Get a 30 day free trial of Freshbooks at freshbooks.com/syntax and put SYNTAX in the “How did you hear about us?” section. LogRocket - Sponsor LogRocket lets you replay what users do on your site, helping you reproduce bugs and fix issues faster. It’s an exception tracker, a session replayer and a performance monitor. Get 14 days free over at https://logrocket.com/syntax Show Notes 7:58 - Personal Branding Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast 14:50 - Running a Business Treat people well. Reward your customers. Don’t punish your users. Have a refund policy. 19:26 - Social Media Don’t push people off a platform. Bring content to them that is tailored for that platform. Get in early, before the platform becomes super crowded. YouTube Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand. Twitter Be helpful - small, digestible tips and tricks and great for growing a Twitter following. Quality is still the key. Steve Schoger is a great example of consistent, high quality content. Facebook People have other interests besides web development. People like to see into your life. Use Facebook to give people a window into who you are. Reddit Reddit is really difficult. It’s easy to get banned. The best strategy is to not focus on marketing and just try to be helpful. It’s sort of replaced forums and is a great place to build communities around different hobbies. Instagram Recently IG has been blowing up for web developers. Dhanish is a perfect example of how to do Instagram well. 49:55 - Paid Advertising Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck. 54:40 - Email marketing Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want. 59:17 - Partnerships A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out. 67:30 - Freebies Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

Avsnitt(934)

How to Slam Dunk Freelancing 🏀🤑

How to Slam Dunk Freelancing 🏀🤑

Sponsor Deliciousbrains WP Migrate DB Pro - Use the code SYNTAX for 20% off Show Notes Stickers - SOLD OUT MORE SOON Scott's Personal Website on Gatsby Gatsby Codealong Gatsby MJML Email Framework The E-Myth Revisited Book Design is a Job Breaking the Time Barrier Basecamp Trello Freshbooks Wave Sick Picks Hyper Key + Karabiner Elements Better Touch Tool King of the Road Twitter Wes Bos Scott Tolinski Syntax

2 Aug 201758min

JavaScript Tooling - 004

JavaScript Tooling - 004

Show Notes Deliciousbrains WP Migrate DB Pro WesBos Website Level Up Tutorials WHY USE WWW? Webpack Babel ESLint Prettier Babili Prepack Sick Picks Figma Turn Ideas into Products Faster Design, prototype, and gather feedback all in one place with Figma. CalDigit TS3 Dock The TS3 is designed for users who require their Thunderbolt™ dock to act as the main charging hub for their laptop. Delivering the reality of single cable charging, ONE Thunderbolt™ 3 cable is all it takes for a clean, elegant and streamlined workspace. Shameless Plugs JavaScript30 A Free 30 Day Vanilla JS Coding Challenge Course. Build 30 things in 30 days with 30 tutorials. No Frameworks No Compilers No Libraries No Boilerplate. Join 101,746 others. React Native for everyone Twitter Wes Bos Scott Tolinski

26 Juli 201749min

CSS Preprocessors and Structuring CSS - 003

CSS Preprocessors and Structuring CSS - 003

Show Notes WesBos Website Level Up Tutorials GraphQL Dinosaur JS Conference Angular Pug / Jade EJS BEM Methodology Stylus Rupture Less Sass PostCSS PostCSS Autoprefixer RuckSack cssnext LostGrid Bootstrap Haml Babel Flickity Plugin webpack Compass React Sick Picks Bartender 2 Lets you organize your menu bar apps, by hiding them, rearranging them, or moving them to the Bartender Bar. Vanilla Hide menu bar icons on your Mac. Power Blocks One set of Power Block replaces racks of dumbbells Shameless Plugs JavaScript30 A Free 30 Day Vanilla JS Coding Challenge Course. Build 30 things in 30 days with 30 tutorials. No Frameworks No Compilers No Libraries No Boilerplate. Join 101,746 others. The Sketch Course & UX Prototyping with Principle Combo Limited Sale Price: $39.99 $49.99 Learn the new industry standard for web design. Become an expert in the app that is changing how designers work in the modern web and app design world. Animate Your Ideas, Design Better Apps Principle makes it easy to design animated and interactive user interfaces. Whether you're designing the flow of a multi-screen app, or new interactions and animations, Principle lets you create designs that look and feel amazing. Twitter Wes Bos Scott Tolinski

19 Juli 20171h 3min

Webcam and audio access with WebRTC and getUserMedia() - 002

Webcam and audio access with WebRTC and getUserMedia() - 002

Show Notes WebRTC Apple WebRTC Support GetUserMedia Slack WebTorrent https://github.com/webtorrent/webtorrent Soctt WebRtc Mirror - TBC MediaRecorder Electron Kap Wes Security Cam Scott Colorbars YouTube - TBC Wes Face Detection Fluent Conf Sick Picks Peak Design Everyday Backpack Everyday Backpack Video Quik by GoPro Splice Shameless Plugs JavaScript30 A Free 30 Day Vanilla JS Coding Challenge Course. Build 30 things in 30 days with 30 tutorials. No Frameworks No Compilers No Libraries No Boilerplate. Join 101,746 others. Level Up Tutorials Over 860 free video tutorials for beginners, intermediate and expert web professionals. Level Up your skills with clear, high production, free video tutorials. Twitter @Syntax @wesbos @stolinski

12 Juli 201740min

React Tools - 001

React Tools - 001

Show Notes Wes Bos' Site Level Up Tutorials site Level Up Tutorials YouTube channel Scott Tolinski personal site Cloudflare Next.js Hacker News Example in Next.js GraphQL Graphcool create-react-app React dev-tools Redux dev-tools Preact.js React Storybook Meteor Blaze Sick Picks Wes: Parcel App Scott: Fish shell Shameless Plugs Learn Node React Native for everyone

5 Juli 201750min

Syntax 000 - PREVIEW

Syntax 000 - PREVIEW

Subscribe to this podcast in your player of choice! Links available over at https://Syntax.fm

27 Juni 20172min

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