The Power of Lead Time

The Power of Lead Time

This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book

Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.

A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.

Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(444)

The Pros and Cons of Vinyl Records - (REPLAY EPISODE)

The Pros and Cons of Vinyl Records - (REPLAY EPISODE)

Presented by Hellbender Vinyl - http://hellbendervinyl.com

1 Sep 39min

25 Ways to Sell More Vinyl - (For the Love of Vinyl)

25 Ways to Sell More Vinyl - (For the Love of Vinyl)

25 Ways to Sell More Vinyl — Sponsored by Hellbender Vinyl Pressing vinyl is the exciting part. Selling every last copy? That can take a little more creativity. In this episode, I share 25 simple, uni...

25 Aug 39min

Are Record Labels the Antidote to AI?

Are Record Labels the Antidote to AI?

What if record labels become more important in the age of AI—not less? In this bonus episode, I explore why trusted, human-curated indie labels could become a safe harbor for music fans in a world inc...

20 Aug 7min

Vinyl Junkies Interview: Building a Global Community Around Records

Vinyl Junkies Interview: Building a Global Community Around Records

What happens when you combine an enormous record collection, live radio, and the community of Twitch? In this episode, I sit down with Sam from Vinyl Junkies, the creator and host of a live vinyl stre...

19 Aug 1h 5min

Test Pressings Explained - (For the Love of Vinyl Series)

Test Pressings Explained - (For the Love of Vinyl Series)

Before hundreds of copies of your record get pressed, there’s one very important step: the test pressing. PRESENTED BY HELLBENDER VINYL - http://hellbendervinyl.com   In this episode, Scott breaks d...

11 Aug 31min

The 5 Pillars of Vinyl Records - (For the Love of Vinyl Series)

The 5 Pillars of Vinyl Records - (For the Love of Vinyl Series)

Why do people love vinyl? It's easy to point to the sound, the artwork, or the nostalgia—but those are really just symptoms of something much deeper. PRESENTED BY HELLBENDER VINYL - http://hellbenderv...

4 Aug 23min

5 Vinyl Mistakes Artists & Record Labels Make - (For the Love of Vinyl Series)

5 Vinyl Mistakes Artists & Record Labels Make - (For the Love of Vinyl Series)

Pressing a vinyl record is one of the most exciting moments in releasing music—but it's also one of the easiest places to make expensive mistakes. ----more---- PRESENTED BY Hellbender Vinyl - www.hell...

28 Juli 22min

What Makes a Great Record Store? - (For the Love of Vinyl Series)

What Makes a Great Record Store? - (For the Love of Vinyl Series)

What separates a good record store from one you can't stop thinking about? In this episode, I break down the ten things I believe every great record store has in common—from friendly staff and fair pr...

21 Juli 44min

Populärt inom Nöje

mellan-himmel-och-jord-med-jlc
filip-fredrik-svarar
fordomspodden
mardromsgasten
dialogiskt
chilla-med-de-vet-du
rss-p3-musikdokumentar
badfluence
fem-i-topp
gott-snack-med-fredrik-soderholm
hemma-hos-strage
karatefylla
schulman-show
skandal
sexet
mannen-utan-spar
let-me-know-kiss-army-sweden-podcast
podme-bio-4
hundaren-motgangspodden-av-tomas-andersson-wij
rss-kulturkalaset