Sophie Bloggs on the Power of Partnerships, Lockdown Live Streams and Being a Women in Electronic Music.

Sophie Bloggs (YMU Group), looks after the careers and manages Hannah Wants, Danny Howard, Kurupt FM, Krystal Klear, Pvblic Xccess, and is one of the most important voices in electronic music management today. Sophie won the Breakthrough Manager Of The Year at the 2019 after being in management for the best part of a decade, itself an interesting and empowering point she brings up.

Recorded in July 2020, we talk her approach to the pandemic with her artists, her scepticism on the proliferation of live streams, as well as promoting some of the positive outcomes. We discuss her moves through various company partnerships where she has brought and build her roster over the years, Sophie talks us through the specific partying and mental health pressures on electronic artists and DJ's and both Sophie's explore experiences in, what is still an extremely male-dominated area of the music industry.

There's conversations about taking on an act (Kurupt FM) who might seem right out of your comfort zone (on paper) and approching that with confidence. We talk the remix business, gaming partnerships and how she fell into management by forging connections and getting a start on the label side of the legendary Fabric venue and business.

We loved this episode, and hope you do too.

Thanks, as always to the MMF, the Music Managers Forum for their support in promoting this podcast, and to Small Green Shoots, our ace charity partner who we like to highlight by letting one of their 'shoots' tell us what they've been blasting on the office stereo lately, check them out.

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Ally & Sophie