Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

Key Trends in DTC Marketing with Wesley Saraceni at Mondelēz International

On today's episode, we're joined by Wesley Saraceni, Senior Director of Digital Commerce (E-Commerce and DTC) at Mondelēz International

We talk about:

- Wes' background and what led him to his current role.

- How direct-to-consumer (DTC) marketing brings brands and customers closer.

- Some exciting ways Mondelēz International is using DTC to connect with its audiences.

- What are some of the biggest challenges facing marketers today?

- Thinking about privacy and security in a new era of digital marketing.

- How Mondelēz International is thinking about performance marketing.

- How Meta's platforms can help with performance marketing.

- Predictions for digital commerce over the next decade.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(70)

Growth - Harnessing Creative Data and Video To Drive Advertising Performance

Growth - Harnessing Creative Data and Video To Drive Advertising Performance

This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of Vid...

26 Okt 202129min

Growth - Optimizing E-Commerce for Digital Holiday Shoppers

Growth - Optimizing E-Commerce for Digital Holiday Shoppers

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how busine...

13 Okt 202122min

Diversity - How Diversity Drives Innovation

Diversity - How Diversity Drives Innovation

In this episode of the Business, Innovation and Technology podcast, Business Engineering Lead Jordan Rogers-Smith welcomes a panel of global colleagues to talk about building diverse teams. Alex Chan,...

22 Sep 202126min

Diversity - Women in Engineering

Diversity - Women in Engineering

This episode of the Business, Innovation, and Technology Podcast features a panel of four women from around the globe, each a Business Engineer for Facebook. Jing Mei Sim covers small to medium busine...

31 Aug 202128min

Leadership - Life at the Crossroad of Business and Engineering

Leadership - Life at the Crossroad of Business and Engineering

Matthew Sinclair, Partner and VP of Engineering at Boston Consulting Group's Digital Ventures and Jean-Marie Ferdègue, Director of Business Engineering, Gaming at Facebook, are the featured experts on...

31 Aug 202136min

Leadership - Digitalization during and after COVID-19

Leadership - Digitalization during and after COVID-19

How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for dig...

30 Aug 202123min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
svd-tech-brief
avanzapodden
uppgang-och-fall
bathina-en-podcast
dynastin
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
lastbilspodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
rss-dr-bjorklund
rss-veckans-trade
24fragor