👛 “The ROI on the IRS” — America’s 12x tax return. Alani Nu’s $2B hot girl drink. Alibaba’s new religion.
The Best One Yet24 Feb 2025

👛 “The ROI on the IRS” — America’s 12x tax return. Alani Nu’s $2B hot girl drink. Alibaba’s new religion.

Energy drink Alani Nu sold to Celsius for $1.8B
 so we explain how to pick an acquisition price.

Alibaba is the Amazon of China & its stock has doubled
 because AI is its new religion.

We just found the ROI on the IRS
 For every $1 we put into the IRS, we get $12 back.

Plus, Birkenstock just argued to a judge that its sandals should legally be art



$CELH $BABA $BIRK


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 the Patagonia Fleece 🐑. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Episodes drop weekly. It’s The Best Idea Yet.


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Episodes drop weekly. It’s The Best Idea Yet.



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Avsnitt(1680)

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

💰 “UFO” — SpaceX’s Unique Financial Offering. Allbirds’ fallbirds. Alex Cooper’s Reality Games. +Typos for titans

SpaceX filed to go public
 But this IPO will be a Unique Financial Offering.Allbirds sold for 99% off, from $4B to $40M
 the big lesson is an inconvenient truth.lAlex Cooper is launching a reality TV ...

2 Apr 22min

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🎂 “i50th” — Apple’s b’day tribute. Estate Sales Entrepreneurs. Also’s $1B DoorDash bike. +ProteinPod

April 1st, 1976: Apple was born. We chronicle it through Steve Jobs
 And tell ya what’s coming for the next 50.Gen Z is taking advantage of Estate Sale Arbitrage
 they’re becoming Estate-trapreneurs. ...

1 Apr 22min

đŸȘ© “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

đŸȘ© “Austin Powers Effect” — The End of Trends. Louis Vuitton’s insane ship. Aluminum’s LaCroix crush. +Stolen KitKat Picassos

It’s been 30 years since Austin Powers, which was 30 years from the 1960s
 That explains innovation today.Hold onto your LaCroixs: The Iran War popped Aluminum prices
 It’s America’s fave metal.Louis ...

31 Mars 22min

🙋 “Rent-A-Human” — AI’s wildest startup. KFC’s pickle plan. Predictions’ Corruption Detector. +Sleepcations

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Bots proactively renting humans to do physical tasks for them?... “Rent-A-Human” is now a biz.KFC launched a pickle jacket
 because the best marketers are trend foragers (be a truffle pig).March Madne...

30 Mars 20min

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

👞 “Shoes Stay On” — Clear vs TSA. Uniqlo’s Dodger Stadium pitch. Pam Anderson’s anti-AI. +Fridge Ads

The winner of your 4-hour TSA airport line
 Clear Secure. This is their one shot.Uniqlo is renaming Dodger Stadium & taking over America
 with slow/fast fashion.What do Pam Anderson, Fruit Love Island...

27 Mars 22min

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🛌 “Air Mattress” — United’s premium pivot. Labubu’s bubble pop. Social media’s verdict. +Dogfooding

3 seats on 1 side of the plane can become a bed on United
 Because they’re killing coach.Labubu stock dropped 23%
 Will it end up like Mickey Mouse or Beanie Babies?The landmark cigarette-style social...

26 Mars 22min

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

🩄 “+1,500%” — Secret SpaceX Stock. Gap’s AI hoodie. Salt & Stone’s Nascar deodorant. +Jargon Bulls**tmeter.

The Gap just launched AI shopping with Google
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 and it just IPO’d.The #1-selling deodorant on Amazon,...

25 Mars 22min

🛒 “Always Optimal Prices” — Walmart’s algorithm patent. Babylist’s influencer store. Blackrock’s risk-on letter. +$400 Kelp Makeup DJ

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Babylist is selling $500M a year to parents
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 Surge Pricing in Aisle 6?Larry Fink wants social security to inv...

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