128: Jeff Peterson – Empathetic, Value-Based Sales

128: Jeff Peterson – Empathetic, Value-Based Sales

Guest: Jeff Peterson

Guest Bio:

Jeff Peterson knows B2B selling. With more than 15 years of experience as a sales executive and sales manager, primarily with both local and national linen and uniform companies, and the packaging industry. Jeff has a strong track record of delivering industry-leading results in competitive markets. While still having “boots on the ground” in sales management, he has shared his empathetic, value-based sales and marketing approach through numerous publications, consultations, and engagements.

A husband and parent of four children, in his increasingly rare free time Jeff enjoys a great restaurant, live music, playing tennis, and getting himself into adventures exploring new cities and towns.


Key Points:

Introduction to Sales:

A mentor offered him a sales job, even though he wasn’t qualified. Minimal training — was told to knock on 30 doors daily and input data into a CRM system. Gained experience through trial and error, learning alongside a team of peers in the millennial uniform world.

Transition to Sales Manager:

After his boss was promoted, Jeff was thrust into the sales manager role with little formal training. Took initiative to figure things out, continuously learning over the years. Acknowledged both successes and failures, but focused on learning from mistakes and helping his team grow.

Sales Development:

Developed a passion for the craft of sales, learning from thought leaders in the field. Focused on constantly improving and passing on that knowledge to others.

Sales Leadership Approach:

Emphasizes systematic and adaptable training and onboarding processes. Customizes training based on the individual's level of expertise, offering an 8-week process with supervised practice. Believes in guiding the team and letting them find their own methods, but with close oversight in the beginning.

Prospecting and Growth:

Faces challenges in an industry that could be complacent with existing customers, but emphasizes the importance of new revenue. Encouraged a culture of prospecting, focusing on old-school methods (cold calls, email outreach) to grow the business.

Managing Sales Team Culture:

Has worked to shift from a "hunter-farmer" model to one focused on generating new revenue. Values create a mindset focused on new business, which he believes is essential for organizational success.

Challenges with CRM Usage:

Sees CRM as a critical sales enablement tool but acknowledges that getting full buy-in from salespeople can be difficult. Focuses on showing the CRM’s benefits, such as organizing tasks and managing opportunities efficiently. Strives for a balance between enforcing CRM usage and respecting top performers' flexibility.

Balancing Optimism and Realism:

Struggles with maintaining enthusiasm while also being pragmatic about challenges and issues within the company or industry. Believes in transparency with his team, providing honest updates about challenges while focusing on solutions and maintaining morale. Focuses on ensuring his sales team stays motivated and confident despite external challenges.

Guest Links:

LinkedIn: https://www.linkedin.com/in/jeff-peterson-a58a1028/

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Instagram and check out our website at https://gosalesology.com/.

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006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

006: Jason Osborn - Generate Leads Through LinkedIn Without Being Spammy Or Paying For Ads

Guest: Jason Osborn Guest Bio: Jason Osborn is a leading expert on LinkedIn showing businesses around the globe how to generate high-quality leads without being spammy or paying for ads. Originally from Texas, Jason now lives in England by way of the Republic of Ireland. When he was living in Ireland 16 years ago, he trained to be a Life Coach and started marketing himself online. He had no idea of how to market himself online but loved learning how to do it. Within 18 months Jason had built an email list of 9,000+ and was coaching people in 13 countries. More and more people we asking Jason how he was doing this and wanting him to share his secrets of how to market online. As a result, 12 years ago he transitioned his business to helping other businesses with their online marketing. He’s now focused in on working with businesses showing them how to tap into the power of LinkedIn to generate leads but in a way that’s authentic withing being spammy or paying for ads.   Guest Links: www.ImpactForLeads.com https://www.linkedin.com/in/jasonaosborn/     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

1 Aug 202242min

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

005: Alan Fendrich - How To Grind Your Competition Into The Dust By Hiring Sales Rockstars

Guest: Alan Fendrich Guest Bio: Like you, sales hiring system creator, Alan Fendrich has seen the world of sales hiring change over the past 20 years. Today, with access to unlimited numbers of applicants through the Internet, he sees a tremendous opportunity for most companies to hire better quality salespeople. However most companies continue to cling to an old model of sales hiring that might have worked in the past, but certainly is failing to deliver top performing salespeople today. Alan’s clients range from Fortune 100 media companies, to technology companies to internet technology startups   Guest Links: www.getsales.advancedhiring.com www.Meetwithalan.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Juli 202235min

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

004: Mike Faherty - The Playbook For Growth-Minded Business Leaders To Make Their Vision A Reality

Guest: Mike Faherty Guest Bio: Mike is the CEO and Founder of ProSales Connection. He founded the business in 2009 to help B2B companies create sustainable growth. Mike started his career at Compaq Computer Corporation, then went on to lead sales teams at Hewlett Packard and Western Union. Today, Mike is focused on building the world's best sales and marketing agency for B2B Technology and EdTech companies. Mike loves to share his experience with growth-minded business leaders who are looking for a proven playbook to make their vision a reality.   Guest Links: www.prosalesconnection.com http://www.prosalesconnection.com/cmo-planner     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Juli 202239min

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

003: Andrea Waltz - Go for No. Yes is the Destination, No is How You Get There.

Guest: Andrea Waltz Guest Bio: Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. For almost two decades, through keynote speaking and training materials, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection, and the word, “no” to achieve their goals and dreams. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 Sales books for the last 12 years, selling nearly 500,000 copies.   Guest Links: www.Goforno.com/Quiz Books: Go for No! Yes is the Destination, No is How You Get There When They Say No: The Definitive Guide for Handling Rejection in Sales (Go for No! Book 2)  Go for No! for Network Marketing Million Dollar Book Formula: How to Write a Short Book That Will Sell Forever The Fear Factory Kindle Edition The Diamond Line: A Magical Journey of Personal Success and Self-Discovery Kindle Edition Smart Bitches Buy Bitcoin: A Simple Guide for Women Who Want to Learn the Truth About Bitcoin and Control Their Financial Future Million Dollar Year     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Juli 202237min

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

002: Connie Whitman - Changing The Sales Game- Coach Your Team To Sales Success

Guest: Connie Whitman Guest Bio: Known for her high-energy, passionate, heart-centered, and enthusiastic approach to sales, teaching and coaching, Connie Whitman has been the CEO of Changing the Sales Game for 20+ years helping business owners, leaders and sales teams build powerhouse organizations. A three-time #1 International Best-Selling author of her book ESP (Easy Sales Process): 7-Steps to Sales Success, speaker, and podcast host, Connie’s inspired teaching, transformational tools and content ensure that business owners and salespeople grow their revenue streams through enhanced communication skills. She is thrilled to share inspiring content on her international podcasts the “Changing the Sales Game,” and “Enlightenment of Change.”   Guest Links: Website: https://www.changingthesalesgame.com/ Free Communication Style Assessment (CSA)™: https://whitmanassoc.com/wendyweiss Changing the Sales Game Podcast:  https://podcasts.apple.com/us/podcast/heart-centered-sales-leader/id1543243616 Books: Ready, Connect, Grow: Grow Your Business Through the Power of Your Connections Kindle Edition ESP–Easy Sales Process   About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

25 Juli 202239min

001: An Introduction to Salesology - Conversations with Sales Leaders

001: An Introduction to Salesology - Conversations with Sales Leaders

Get to know your host, Wendy Weiss, and all about why you should be listening to this show. About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let’s talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

7 Juli 20224min

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