Episode 147: Building a Sustainable Sales Engine for Your Consultancy, with Alan Morton

Is your firm relying on the same handful of ‘rainmakers’ to bring in business? The latest episode of Climb in Consulting looks at the practical steps consultancies need to take to build a scalable sales engine that fuels growth and removes risk. Nick was joined by Alan Morton, Managing Director of SBR Consulting, a specialist global consultancy that focuses on growth and revenue acceleration. On the day SBR Consulting hit its 1000th client milestone, Alan shared his insights on: - The dangers of client concentration: Discover how to avoid over-dependence on one key client or contact. - Demystifying (and democratising) sales: Remove the stigma around sales and create a culture where everyone embraces it as a way to add value and build trust. - The power of "coffee conversations": Turn casual chats into opportunities by using curiosity-driven questions to uncover challenges and potential solutions. - Moving beyond a hope-based strategy: Develop a systematic approach to winning business through active listening and asking the right questions. - Metrics that matter: Learn the key sales pipeline metrics you should be tracking to gain predictability and optimise your sales process. - Building a coaching culture: Discover how data-driven insights can be used to identify development needs and fuel a strong coaching culture within your consultancy. - CRM done right: Avoid the "garbage in, garbage out" trap and learn how to leverage a CRM system to gain valuable insights and improve your sales effectiveness. This episode is packed with practical takeaways that will help you transform your consultancy from a reactive business to a proactive growth machine. We hope you enjoy the show! Reach out to Alan: https://www.linkedin.com/in/alanmorton/ Learn more about SBR Consulting: https://sbrconsulting.com Books, magazines, and websites mentioned in the show: Man’s Search for Meaning by Viktor Frankl Screw It, Let’s Do It by Sir Richard Branson