172. 37.5 Technology’s Science of Sustainable Textiles with Blair Kanis

172. 37.5 Technology’s Science of Sustainable Textiles with Blair Kanis

Sustainability in the outdoor industry has come a long way, but the challenges of waste, microplastic pollution, and textile biodegradability remain an issue many brands struggle to address.

That’s where 37.5 Technology comes in. Known for creating high-performance fabrics that enhance comfort and moisture management, 37.5 has also been pushing the boundaries of sustainable textile innovation. One of their latest advancements, the Enhanced Biodegradation Additive (+EB) technology, is designed to accelerate the breakdown of synthetic fibers—helping to combat plastic waste and reduce environmental impact.

In episode 172 of the Outdoor Minimalist podcast, I sat down with Blair Kanis from 37.5 Technology to discuss their journey in sustainability, the development of their biodegradation technology, and the challenges of integrating this innovation into the broader textile industry.

Blair Kanis is the president and general counsel at Cocona Labs, the creator of 37.5® Technology, and a global leader in sustainable thermoregulation material science. She joined Cocona Labs in 2020 as General Counsel and Director of Sustainability after a decade as an attorney at Kutak Rock LLP, specializing in intellectual property and Corporate Social Responsibility compliance. Active in the sustainability field since 2012, Blair has also taught business and human rights at the University of Denver Law School.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Cocona Labs

Website: https://www.thirtysevenfive.com/

Instagram: https://www.instagram.com/thirtysevenfive

LinkedIn: https://www.linkedin.com/company/cocona-inc./

YouTube: https://www.youtube.com/channel/UCYnXO2QJNaQ-FwYGuNHZ8Uw

Avsnitt(260)

1. What is Outdoor Minimalism?

1. What is Outdoor Minimalism?

What is outdoor minimalism? First and foremost, it is a lifestyle. It is a mindset shift that roots all of our outdoor recreation activities in minimalist philosophies. It is a way to combine minimalism, environmentalism, mindfulness, and essentialism and meld it into all of our outdoor pursuits. That's all easy to say, but how do you do it? To help you skip the learning curve I waded through, I wrote "Outdoor Minimalist: Waste Less Hiking, Camping, and Backpacking," your go-to handbook for how to lessen your impact as you play outside even before you hit the trail. The book is ideal for any outdoor enthusiast looking to enrich their experience and put these practices into place. The podcast then can be seen as an expansion of the book and a way to make the information more accessible through conversation. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist

4 Okt 202116min

2. 7Rs: Reduce, Refuse, Rethink

2. 7Rs: Reduce, Refuse, Rethink

The 7R's of Outdoor Minimalist serve as the framework of these concepts and are the stepping stones to implementing Outdoor Minimalist pursuits into your life. The 7R's of Outdoor Minimalism include: Reduce Refuse Rethink Repair Rehome/Repurpose Remove Restore In episode 2 of the Outdoor Minimalist Podcast, I'm exploring the first three Rs: Reduce, Refuse, and Rethink. You'll learn how they differ from the original 3Rs you may be familiar with, how these Rs serve as the backbone of Outdoor Minimalism, and why they're important in any outdoor pursuit. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ------------------------------- EPISODE RESOURCES PATAGONIA COMMON THREADS INITIATIVE PATAGONIA 'DONT BUY THIS JACKET' AD HOW TO SAVE A PLANET: Is Your Carbon Footprint BS? SOURCES History.com - When Did Americans Start Recycling? NRDC.org - Reduce, Reuse, Recycle. Most of All, Reduce. RecycleNation - The History of the Three R's

4 Okt 202119min

4. 7Rs: Repair with Rudy Glocker

4. 7Rs: Repair with Rudy Glocker

The 7R's of Outdoor Minimalist serve as the framework of these concepts and are the stepping stones to implementing Outdoor Minimalist pursuits into your life. The 7R's of Outdoor Minimalism include: Reduce Refuse Rethink Repair Rehome/Repurpose Remove Restore In episode 4 of the Outdoor Minimalist Podcast, I will be exploring the third R and the concept of Repair in the outdoor industry with the help of Rudy Glocker. Rudy Glocker is the founder of Burgeon Outdoor. Rudy founded Burgeon to create a better tomorrow for mountain communities such as Lincoln, NH where they are located. Burgeon accomplishes its mission by making its products locally and contributing 5% of its sales to environmental and community efforts. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- BURGEON OUTDOOR WEBSITE: https://www.burgeonoutdoor.com/ BURGEON OUTDOOR INSTAGRAM: https://www.instagram.com/burgeonoutdoor/ SOURCES McKinsey & Company - Fashion on Climate [episode statistics from the McKinsey & Company Report, not Greenpeace. I misspoke during the recording.] Greenpeace - Detox My Fashion

4 Okt 202148min

3. How to Identify Sustainable Product Materials with Mary Swanson

3. How to Identify Sustainable Product Materials with Mary Swanson

In episode 3 of the Outdoor Minimalist Podcast, I will be discussing how consumers and brands can take steps to identify more sustainable product materials. This is a big topic that I felt was best discussed with an industry expert like Mary Swanson. Mary is the CEO and a co-founder of Lava Linens. Together, she, her mom, Sheila, and sister, Caitlin, create durable, luxurious adventure towels powered by flax and hemp - two of Earth's most impressive fibers. Lava Linens' aim is to be as sustainable and responsible as possible - not succumbing to the pressures of fast fashion nor to the norms of the outdoor industry while still creating high-performing, valuable pieces of outdoor gear. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ---------------------------------- Get 15% off Lava Linens towels with the discount code OUTDOORMINIMALIST LAVA LINENS WEBSITE: https://shoplavalinens.com/ LAVA LINENS INSTAGRAM: https://www.instagram.com/lavalinens/

4 Okt 202147min

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