MozPod with Chima Mmeje10 Juni 2024

Ep 9 | How Schema Markup Helped Tourism Australia Fool the World | Catherine Lux

A 30-second Super Bowl ad costs millions, and the pressure to show ROI is intense. What would you do with that ad space? Could you create something that captures the world's attention and generates a massive buzz? This MozPod episode uncovers how Tourism Australia took a $36 million gamble and turned it into a viral sensation by disguising a commercial as a Crocodile Dundee movie trailer.

Join Catherine Lux and your host, Chima Mmeje, as they discuss the strategies and technical insights that drove the campaign's success. Discover how an SEO expert played a critical role from the planning stages through execution, contributing to the campaign’s success and driving organic media coverage valued at $90 million. This MozPod episode shows how SEO and high-impact advertising can work together to make a highly successful PR and marketing campaign.

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This episode is brought to you by Moz’s Keyword Explorer

Try it for free https://moz.com/explorer

Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

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Avsnitt(21)

Ep 21: Personal Branding 101 With Rejoice Ojiaku

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Ep 19: Inclusive SEO: Poetry, Disability & LGBTQ+ Voices With Chloe Smith

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Ep 18: Building a £5 Million E-commerce Empire With Ash Young

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Ep 17 | How to Become a Successful SEO Consultant | Luke Carthy

Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn...

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Ep 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEO

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into th...

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Ep 15 | Unlocking £1M Monthly E-commerce Revenue for a Brick and Mortar Brand | Katie Barnard & Emma Carstairs

Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal ...

2 Sep 202432min

Ep 14 | What Ballroom Dancing Teaches You About SEO | James Miller

Balancing dual careers is challenging, but James Miller, Senior SEO Analyst at Re: Signal and Associate Ballroom and Latin Teacher at Country Dance, proves it can be done! In this episode, you’ll lear...

19 Aug 202426min