Nicole Parlapiano (Tubi) | Swing Big on Brand Building

Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.

When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out among Super Bowl advertisers the past few years, and popping up all over social media. Tubi–which is the most watched free TV and streaming service in the US–has an active fan base of about 100 million monthly users.

Nicole has been at Tubi almost three years, and despite the steep growth numbers, seems to be just getting started. Before Tubi, Nicole has had an eclectic career journey, with time at Tinder, WeWork, Vayner, and eharmony. Raised in a blue-colar family outside New York City, Nicole went on to Fordham for her undergraduate degree and later earned her MBA at night at USC. Tune in for Jim's conversation with a CMO who has a self-described endless appetite for risk.

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