Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League

Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players. From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.

Avsnitt(101)

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challenge every year with their Rainbow Laces campaign - ...

8 Dec 202136min

World Freestyle Football Association: -  Growing freestyle and its place in fan engagement with founder, Dan Wood

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. Hear Dan talking about the growth of freestyle as it...

17 Nov 202134min

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsorship in football. Guus discusses how both parties ...

3 Nov 202133min

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath the thin layer of polyester that sparks so much pas...

20 Okt 202150min

Coming Soon... The Footballco Business!

Coming Soon... The Footballco Business!

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. This podcast will give unrivalled access to some ...

23 Sep 20212min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
badfluence
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
fill-or-kill
tabberaset
24fragor
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
lastbilspodden
kapitalet-en-podd-om-ekonomi
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-veckans-trade