Rebranding vs. Repositioning - What Strategy Works Best

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniqu...

30 Juli 201855min

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and ...

16 Juli 201853min

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non pr...

8 Juni 201855min

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy ...

31 Maj 201855min

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company....

29 Maj 201855min

When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is n...

10 Maj 201855min

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming ...

27 Apr 201855min

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speake...

27 Apr 201855min