S1E8 - AI and Consumer Behavior: Insights from Dr. Morgan Bryant

AI and Consumer Behavior: Insights from Dr. Morgan Bryant

In this episode of AI in Action, Dr. Sidney Shapiro is joined by Dr. Morgan M. Bryant, Assistant Professor of Marketing at Saint Joseph's University’s Haub School of Business. Dr. Bryant specializes in consumer market research, social media influences, and decision-making, with over 13 years of professional experience in strategic decision analysis. Together, they explore the evolving relationship between artificial intelligence and consumer behavior, delving into how AI is shaping consumer engagement, marketing analytics, and emerging trends in the digital space.

Key Topics Covered:

1. AI’s Influence on Consumer Behavior: Dr. Bryant shares her insights on how AI is transforming consumer decision-making processes in the digital world, particularly through personalization and predictive analytics.

2. Social Media and AI-Driven Marketing: Analyzing how social media platforms leverage AI to enhance user experiences and how marketers can better understand and predict consumer behavior through these technologies.

3. The Future of Social Commerce: How AI is facilitating consumer-to-consumer interactions in social commerce, and the innovations we can expect in this rapidly evolving space.

4. Ethical Considerations in AI: A discussion on the ethical challenges of AI, including data privacy, algorithmic bias, and how businesses can ensure responsible use of AI in their marketing strategies.

5. Preparing Future Marketers for AI: As an educator, Dr. Bryant shares her perspective on the essential skills and knowledge that future marketers must develop to succeed in an AI-driven landscape.

6. Emerging AI Trends in Consumer Markets: Dr. Bryant highlights upcoming technologies and trends, such as virtual shopping assistants and AI-powered chatbots, which are set to revolutionize consumer engagement.

Quotable Moment: “AI is transforming not only how businesses operate but also how consumers make decisions, interact with brands, and navigate the digital world. This hyper-personalization fundamentally changes how consumers engage with brands, increasing their expectations for seamless, curated experiences.” – Dr. Morgan Bryant

About the Guest: Dr. Morgan M. Bryant is an Assistant Professor of Marketing at Saint Joseph’s University with over 13 years of experience in consumer market research and strategic decision-making. Her research focuses on online buyer behavior, social media influences, and AI's role in consumer decision-making.

Find out more at https://ai-in-action.pinecast.co