#29 Leah Tharin - Product Led Growth and Sales

In this episode of the Stellar Work Podcast, Benjamin interviews Leah Tharin, an expert in product-led growth. They discuss the differences between product-led and sales-led growth, the importance of understanding customer needs, and the challenges of transitioning from one model to another. Leah shares insights on cultural differences in sales approaches, metrics for measuring growth, and valuable resources for learning more about product growth strategies.

Leah Tharin

Leah Tharin is an experienced product leader and serial entrepreneur with over two decades in tech and four startups of her own. She currently serves as the interim CPGO at GotPhoto, a Berlin-based scale-up, and advises B2B SaaS companies on achieving sustainable growth by aligning product, sales, and distribution. Previously, she was Head of Product at Jua.ai and Deindeal, and led the core product at Smallpdf, scaling it to over 50 million monthly active users within three years. Leah specializes in product-led growth for scaleups, offering hands-on expertise as an interim executive and advisor.

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/leahtharin/

Substack:⁠ https://www.leahtharin.com/

Stellar Work:

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Note:

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Chapters

00:00 Introduction to Leah Tharin and Her Work

03:12 Understanding Product-Led Growth vs. Sales-Led Growth

06:06 The Role of Sales in Product Development

08:53 Navigating Sales Strategies in Different Markets

12:13 Cultural Differences in Sales Approaches

14:48 Finding the Balance Between Sales and Product Growth

23:08 Transitioning to Product-Led Growth

31:06 Building a Sales Organization

39:32 Measuring Success in Dual Models

47:25 Resources for Learning Product Growth

50:25 Introduction to Consultancy and AI Insights