4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about one personalised thank you project and the difference it made to the charity. She explains how handwritten thank you cards were written to anyone who had given more than the amount they normally gave (even if that gift was relatively small), and she shares the valuable impact this special thank you had on later giving, compared to a control group. Rachel and Rob go on to explore a charity that achieves both efficiency and ‘WOW factor’ in its thanking as well as the surprising power of involving non-fundraising colleagues in supporter-focused stewardship activities.

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185. Fundraising for a small charity, with Laura Harte

185. Fundraising for a small charity, with Laura Harte

Leading and raising funds for a small charity is demanding enough. The stakes get even higher when you need to raise a lot more money for a capital appeal.The Berin Centre is a small community charity...

23 Okt 202539min

184. Major Donor Fundraising - Success Secrets, with Debbie Johnson

184. Major Donor Fundraising - Success Secrets, with Debbie Johnson

Major Donors can make a huge difference to fundraising income, but fundraising with High Net Worth people can also be really challenging. Debbie Johnson has been making wonderful progress in her fundr...

29 Sep 202533min

183. Growing Community Fundraising, with Punyapriya Singh

183. Growing Community Fundraising, with Punyapriya Singh

Community fundraising is an invaluable income stream for many charities, both through income raised directly and all the value these relationships add in other fundraising areas.Punyapriya Singh is Se...

18 Sep 202524min

182. Fundraising with Trusts and Foundations – Success Secrets, with Atul Kumar

182. Fundraising with Trusts and Foundations – Success Secrets, with Atul Kumar

Fundraising with trusts and foundations has become ever more competitive recently.What can you do to increase your success rate with these funders? Atul is a curious and shrewd fundraiser who has spen...

8 Sep 202533min

181. Understanding Donors, with Amy Swart

181. Understanding Donors, with Amy Swart

Most fundraisers know how crucial it is to build genuine relationships with people who care about your cause. But doing it in practice can be far from easy! Amy Swart is a very experienced relationshi...

13 Aug 202530min

180. Books To Inspire Fundraisers, with Rob Woods and Ben Swart

180. Books To Inspire Fundraisers, with Rob Woods and Ben Swart

There are plenty of really good books specifically about fundraising. We’ve also found it invaluable for fundraisers to read well-written books on related subjects. But which ones are worth your time?...

28 Juli 202532min

179. How to change what’s not working, with Craig Linton

179. How to change what’s not working, with Craig Linton

How to change what’s not working. Sometimes in fundraising, things aren’t working, you feel overwhelmed, and you don’t know where to start. The excellent book Reset by Dan Heath is all about how to tu...

6 Juli 202534min

178. Growing your confidence to talk to supporters, with Ben Swart and Rob Woods

178. Growing your confidence to talk to supporters, with Ben Swart and Rob Woods

Growing your confidence to talk to supporters makes a big difference.What’s the key to increasing High Value Fundraising Income for your charity? Build stronger relationships with people who care abou...

16 Juni 202538min

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