4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

4. Rachel Hunnybun: We recognised their ‘stretch’…then giving increased 174%

One major challenge for a fundraiser is how you help your colleagues and trustees to see things from the supporters’ point of view. In Episode 4 of the Fundraising Bright Spots podcast, Rob Woods interviews the individual giving expert Rachel Hunnybun about one personalised thank you project and the difference it made to the charity. She explains how handwritten thank you cards were written to anyone who had given more than the amount they normally gave (even if that gift was relatively small), and she shares the valuable impact this special thank you had on later giving, compared to a control group. Rachel and Rob go on to explore a charity that achieves both efficiency and ‘WOW factor’ in its thanking as well as the surprising power of involving non-fundraising colleagues in supporter-focused stewardship activities.

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161. Starting a new project or side hustle, with Kenneth Foreman and James Wright

161. Starting a new project or side hustle, with Kenneth Foreman and James Wright

Starting a new project or side hustle, and keeping it going, isn’t easy. Kenneth Foreman and James Wright are both busy fundraisers and in their spare time for the past seven years, they have created ...

16 Sep 202434min

160. How to convince corporate partners of your value, with Ben Swart and Rob Woods

160. How to convince corporate partners of your value, with Ben Swart and Rob Woods

How do you convince companies that partnering with your charity is valuable to them too? Good corporate fundraisers have always known that the best charity partnerships are genuinely win/win. But not ...

29 Aug 202441min

159. Influencing your colleagues, with Paul McKenzie

159. Influencing your colleagues, with Paul McKenzie

Many of the most difficult challenges for fundraisers involve influencing your colleagues. Whether it's persuading someone in another team to support your idea or getting your proposal signed off by y...

14 Aug 202436min

158. Engage your community with a podcast, with Stephanie Fuller and Adam Zmith

158. Engage your community with a podcast, with Stephanie Fuller and Adam Zmith

Have you ever thought about creating a podcast to engage your community?This time we look at an award-winning podcast, The Log Books, which has run for three successful seasons. Rob talks to Stephanie...

21 Juli 202433min

157. What Major Donors Want, Tom Hall Part 2

157. What Major Donors Want, Tom Hall Part 2

In our second interview with the experienced philanthropy advisor Tom Hall, we share a fundamental element that most wealthy philanthropists are looking for when deciding whether to make a major gift....

17 Juni 202422min

156. Philanthropy advisor’s insight on how to attract major donors, with Tom Hall

156. Philanthropy advisor’s insight on how to attract major donors, with Tom Hall

What do wealthy donors most prize when they weigh up whether to make a major investment in a charity? In 10 years as a philanthropy advisor at UBS bank, Tom Hall has had conversations about philanthro...

9 Juni 202428min

155. Inspiring your corporate partners, with Chris Salt

155. Inspiring your corporate partners, with Chris Salt

One of the best ways to grow fundraising income is to find ways to add value to relationships with supporters and partners. This makes sense in theory, but how do you do it in practice, and with consi...

19 Maj 202429min

154. More ways to make Wow Moments, with Rob Woods and Ben Swart

154. More ways to make Wow Moments, with Rob Woods and Ben Swart

There are many ways to deepen relationships with people who care about your good cause. At Bright Spot, one of our favourites is to create Wow Moments - something that makes them feel great or helps t...

30 Apr 202429min

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