156. Philanthropy advisor’s insight on how to attract major donors, with Tom Hall

156. Philanthropy advisor’s insight on how to attract major donors, with Tom Hall

What do wealthy donors most prize when they weigh up whether to make a major investment in a charity? In 10 years as a philanthropy advisor at UBS bank, Tom Hall has had conversations about philanthropy with more than 4000 wealthy people, and he has witnessed a vast number of major gifts. This opportunity has given him precious insight into their psychology and the factors that have the biggest impact on their decisions. In this conversation Tom and Rob share which one element of your charities’ proposition is more important than all the rest, if you want to attract major donations at a transformational level. And Tom shares his tips for how charities can make use of this insight to increase income. We’d love to know what you think! And thank you for supporting our show, for example, by sharing it with colleagues or on social media. We are both on LinkedIn and on X / twitter Rob is @woods_rob.

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Avsnitt(197)

When Funders Say No: Shamime's Answer

When Funders Say No: Shamime's Answer

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Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

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Fundraising can feel safer when we stick to what's tried and tested, but is that quietly holding us back? In this episode, Chris Murphy, Director of Fundraising at Maggie's, shares five principles tha...

2 Juli 27min

You're Not the Only Imposter in the Room, with Lara Roche

You're Not the Only Imposter in the Room, with Lara Roche

Most fundraisers and leaders have experienced it – the feeling sometimes that you’re not quite good enough, or that it’s only a matter of time before someone finds you out. It’s uncomfortable, and it ...

10 Juni 30min

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

If your fire has dimmed a little lately, you're not alone and this episode is for you. Esther Kwaku shares powerful questions to help you get unstuck, reconnect with your why, and bring more joy and p...

27 Maj 23min

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting ...

14 Maj 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Apr 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Apr 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Mars 34min

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