82. How to upgrade gift size and reactivate cancellations, with Jenny Crabtree

82. How to upgrade gift size and reactivate cancellations, with Jenny Crabtree

An important element of successful individual giving programmes is growing income from those who currently support. To achieve this, being organised about asking people to give more, and re-start once they’ve stopped, is key. Rob recently worked with the very experienced individual giving expert, Jenny Crabtree, to create a new video learning bundle for the Bright Spot Members Club, on How to Improve Upgrade and Reactivation Results. Today’s episode is an excerpt from that session. Jenny explores a range of ideas that she has found grow results, including: mind-set; cross-selling; finding opportunities for growth in your data; testing; and the importance of engaging supporters long before you come to ask again. To find out more about accessing all the resources and live workshops to inspire fundraisers in the Bright Spot Members Club, including the special offer available till 6th December 2021, follow this link www.brightspotmembersclub.co.uk/join/ And if you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter I’m @woods_rob.

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Avsnitt(196)

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Be Bold, Take Risks: Why It Pays Off in Fundraising, with Chris Murphy

Fundraising can feel safer when we stick to what's tried and tested, but is that quietly holding us back? In this episode, Chris Murphy, Director of Fundraising at Maggie's, shares five principles tha...

2 Juli 27min

You're Not the Only Imposter in the Room, with Lara Roche

You're Not the Only Imposter in the Room, with Lara Roche

Most fundraisers and leaders have experienced it – the feeling sometimes that you’re not quite good enough, or that it’s only a matter of time before someone finds you out. It’s uncomfortable, and it ...

10 Juni 30min

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

Relight Your Fire: Purpose, Passion and Power, with Esther Kwaku.

If your fire has dimmed a little lately, you're not alone and this episode is for you. Esther Kwaku shares powerful questions to help you get unstuck, reconnect with your why, and bring more joy and p...

27 Maj 23min

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

When Future Dharma faced a £90,000 shortfall and possible closure, fundraising and communications director Kusalaraja had to act fast. And yet he found that what made all the difference was resisting ...

14 Maj 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Apr 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Apr 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Mars 34min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Feb 28min

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