129. Attracting younger supporters, Victoria Roe (Part 2).

129. Attracting younger supporters, Victoria Roe (Part 2).

What can charities do to better attract younger philanthropists to their cause? Many believe this is now an especially important challenge and opportunity. They cite research suggesting that in the next ten years, millennials and generations X and Z are likely to be in a position to make an especially valuable contribution to causes they care about. In Part 2 of Rob’s recent interview with Victoria Roe, she shares more lessons she’s learned in managing UNICEF UK’s approach. The ‘Next Gen’ concept they use is a more proactive approach to the needs and interests of younger supporters than many charities currently take. In the interview they explore a range of insights, including the value of the creating an identity or ‘home’ for younger supporters; effective stewardship and involvement; and ideas for balancing short-term pressures with the value of these relationships in the medium and long-term. If you want to share this episode with others you think it would help, THANK YOU SO MUCH! We’d love to hear what you think. Victoria and Rob are both on Linked In and on twitter Rob is @woods_rob, or you can follow Bright Spot on Instagram at @brightspotfundraising.

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Avsnitt(196)

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10 Juni 30min

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196. Calm Under Pressure: How to Run an Emergency Appeal, with Kusalaraja

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14 Maj 17min

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

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29 Apr 24min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Apr 28min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Mars 34min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Feb 28min

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