136. AI and fundraising - tips, ideas, ethics, with Emily Casson

136. AI and fundraising - tips, ideas, ethics, with Emily Casson

Artificial intelligence / AI is here to stay and it’s transforming the way many sectors do business. In this episode we explore what difference AI is already making to fundraising, and what do we need to be aware of? The very experienced digital fundraiser, Emily Casson gave a fascinating talk at Bright Spot’s summer Breakfast Club for Fundraising Leaders event, and we’re pleased to share her talk here. She spoke about why charities cannot afford to ignore AI. She demonstrated how it can help fundraisers be more effective, including in terms of saving time, generating ideas and improving analysis. For example, Emily and her colleagues have already used it to make big improvements in how they tailor individual supporter journeys, so that supporters are asked to give amounts appropriate to them. Emily also talked about several important ethical issues charities need to consider with this rapidly changing technology. If you want to get in touch, Emily and I would love to hear from you – we’re both on Linked In, and on X / twitter Emily is @EmilyCasson and I’m @woods_rob.

Avsnitt(192)

195. Fortune Favours the Bold Fundraiser, with Ben Swart

195. Fortune Favours the Bold Fundraiser, with Ben Swart

That voice in your head - the one that says we don’t really stand a chance - is understandable but often wrong. And all too easily it creates a self-fulfilling prophecy.  Bright Spot trainer Ben Swart...

29 Apr 25min

194. Why Giving Days Keep on Giving, with Mel Bushell

194. Why Giving Days Keep on Giving, with Mel Bushell

If you've ever wondered whether a Giving Day might work for your organisation — or how to make an existing one even better — this is the episode for you.Mel Bushell is Director of Development at Winch...

9 Apr 29min

193. Small Shifts, Big Results, with Sarah Pryer

193. Small Shifts, Big Results, with Sarah Pryer

Relatively small shifts in what you say, and how you say it, lead to big differences in your fundraising results. Rob has always been fascinated by these distinctions and how they affect your applicat...

11 Mars 35min

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

192. Tenacious Fundraising: How to Keep Going When Funders Keep Saying No, with Sarah Tavener

Every fundraiser knows the sting of a donor saying “no.” An invaluable skill is knowing when to step back and when to learn, adapt and try again. In this encouraging conversation, Sarah Tavener, Head ...

27 Feb 29min

191. Brilliant thanking and stewardship, with Laura Elliott

191. Brilliant thanking and stewardship, with Laura Elliott

Obviously great fundraising involves building great relationships with your supporters and donors. But how do you do that in practice?One charity that has been making wonderful progress in recent year...

29 Jan 38min

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

190. Four Habits for Your Best Fundraising Year Ever, with Ben Swart and Rob Woods

If you'd like to make 2026 your best fundraising year ever, this episode is for you.Fundraising trainers Rob and Ben share four powerful habits that transform your results - without adding more to you...

6 Jan 36min

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

189. The Die Hard One - Four listens for any season, with Ben Swart and Rob Woods

If you’d like handy tips and inspiring examples from our fundraising podcast in 2025, or ideas for what to listen to next, we recorded this special show for you. Fundraising trainers Rob and Ben pick ...

29 Dec 202529min

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

188. The Comeback – Adapting strategy under pressure with Juliane Caillouette Noble

In times of rapid change, all charities and social good organisations are having to adapt if we are to survive and continue to make an impact.The Sustainable Restaurant Association (SRA) has faced ple...

15 Dec 202527min

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