Market Research

Market Research

US car makers had it good. As quickly as they could manufacture cars, people bought them. By 1914, that was changing. In higher price brackets, especially, purchasers and dealerships were becoming choosier. One commentator warned that the retailers could no longer sell what their own judgement dictated – they must sell what the consumer wanted. That commentator was Charles Coolidge Parlin, widely recognised as the man who invented the very idea of market research. The invention of market research marks an early step in a broader shift from a “producer-led” to “consumer-led” approach to business – from making something then trying to persuade people to buy it, to trying to find out what people might buy and then making it. One century later, the market research profession is huge: in the United States alone, it employs around half a million people.

Producer: Ben Crighton Editors: Richard Knight and Richard Vadon

(Image: Market research, Credit: Bildagentur Zoonar GmbH/Shutterstock)

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(110)

Introducing: Season 2 of 30 Animals That Made Us Smarter

Introducing: Season 2 of 30 Animals That Made Us Smarter

How animals make us smarter – we thought you might like to hear our brand new episode. It’s about a robotic arm inspired by an elephant’s trunk.For more, search for 30 Animals That Made Us Smarter whe...

22 Juli 202118min

Introducing 13 Minutes to the Moon Season 2

Introducing 13 Minutes to the Moon Season 2

Jump on-board a doomed mission to the Moon. Apollo 13: the extraordinary story, told by the people who flew it and saved it. Search for 13 Minutes to the Moon wherever you get your podcasts. #13Min...

9 Mars 20203min

Gutenberg press

Gutenberg press

Johannes Gutenberg's printing press changed the course of human history. It created a new way of doing business, drastically reduced the cost and speed of making books, and enabled texts, ideas and ar...

2 Mars 202010min

Slot machines

Slot machines

First developed by a toy company in the 1890s, slot machines have become one of the most profitable tools of the gambling trade - but many who play them say winning isn't the point. So why can't peopl...

24 Feb 20209min

Chess algorithms

Chess algorithms

In 1997, Garry Kasparov, widely regarded as the world's greatest chess player, was defeated by Deep Blue, a computer. But how much did that reveal about the 'brainpower' of machines? Tim Harford expla...

17 Feb 20209min

Auctions

Auctions

Are things only worth what people are willing to pay for them? Tim Harford explains why a method of buying and selling that originated in ancient times has endured to the present day, and is now under...

10 Feb 20209min

Dams

Dams

From reliable water supplies to large-scale electricity generation, the benefits brought by dams can be huge. But so can the problems. Tim Harford explains how these massive structures have changed th...

3 Feb 20209min

Tulips

Tulips

In the 1630s, the Netherlands experienced 'tulip mania' - a surge in demand for tulips from wealthy buyers, with some individual bulbs costing twenty times more than a carpenter's annual salary. Then,...

27 Jan 202010min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
dynastin
uppgang-och-fall
rss-borsens-finest
svd-tech-brief
avanzapodden
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
fill-or-kill
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-dagen-med-di
borslunch-2
rss-borslunch
rss-kort-lang-analyspodden-fran-di
market-makers
rss-veckans-trade
rss-hos-psykologen