#94 - How Alina Bassi is tackling textile waste

Every year more than 100 billion garments are produced globally. But more than 85% of all material used for clothing ends up in landfills or incinerators. And it’s no secret that producing waste at this rate is damaging the planet beyond repair. So what’s the solution to this pressing issue? Among the ventures tackling this question is Berlin-based startup Kleiderly, launched by chemical engineer turned entrepreneur, Alina Bassi. She’s a Google for Startups Female Founder alumni and in 2020 joined the Forbes 30 under 30 class of 2020 in the Manufacturing and Industry categor. Alina is convinced that everyone has a purpose - and for her, this is making the world more sustainable through innovation. With cutting edge technology she and her team work to reduce textile waste by creating a circular economy. Discarded clothes are given a new lease of life as sustainable plastic, being repurposed as clothes hangers, security tags and even furniture. In this episode of Speak Like a CEO, Oliver and Lena are joined by Alina to talk all things sustainability, innovation, and communication. You’ll hear more about: Alina’s tips on finding professional and personal purpose, and the impact this can have on business strategy Communicating effectively to help people understand the motivation behind your business How building a dependable network of mentors and founders helped Alina to scale Kleiderly The biggest differences between the UK and German startup scene Sounds interesting? Tune in now. __________________ Are you passionate about a topic that you want to make heard more strongly. A good way is to start is by building your personal brand. Become Unignorable and check out Olivers book offer including 4 bonuses to set you up for success at www.oliveraust.com/unignorable