SPEAK LIKE A CEO16 Maj 2024

240: The New Art and Science of Selling. Doug C. Brown

We all sell, and selling is one of the oldest professions. However, selling has changed significantly in recent years, and businesses that don’t adapt get left behind. To find out what works in sales today, Oliver speaks to Doug C. Brown. Doug is a leading expert on sales and profit growth, the founder of CEO Sales Strategies, host of the CEO Sales Strategies Podcast, and author of several books on the art and science of selling. Doug has advised the likes of Tony Robbins as well as multibillion-dollar companies on how to acquire, convert, and lock in clients for life. Doug and Oliver dive deep into the strategies and mindsets of top-performing leaders and salespeople. Doug reveals why selling is all about understanding and resolving your buyer's challenges through effective communication. He shares actionable tips on finding the right target buyers, building trust, understanding their motivations, and crafting compelling messaging that resonates. You'll learn how to handle rejection without taking it personally, how to activate word-of-mouth marketing, how to hire a sales team, and how to succeed in this brave new world of sales. Whether you're a CEO, entrepreneur, or anyone looking to uplevel your selling and communication skills, this episode is packed with invaluable insights from Doug's decades of experience. Find out more about Doug at https://ceosalesstrategies.com/ Free resource mentioned in the podcast: https://resources.ceosalesstrategies.com/op/signup-art-and-science/ *** We will soon open enrollment for The Speak Like a CEO Academy. It includes biweekly live group coaching sessions with Oliver and other world-class experts, Oliver’s brand-new presentation mastery course, an on-demand knowledge base with step-by-step templates and frameworks (aka a ‘second brain’), and peer-to-peer exchange. The team and I will empower you to transform your communication skills in the most effective and efficient way. If you want to be one of only 50 founding members AND secure the lowest price the Academy will ever be, join the waiting list here: https://eoipsocommunications.com/slaceo-academy/

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