Recyclability of Beer Packaging: Truth vs. Claims

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, and conflicting manufacturer claims can be daunting. In this presentation, we will demystify the recyclability of popular packaging solutions such as plastic rings, paperboard carriers, and aluminum cans. We'll explore how these materials are processed at local recycling facilities, highlight common misconceptions about their environmental impact, and identify gaps between manufacturer claims and municipal capabilities.


Additionally, we’ll dive into current state legislation shaping recycling standards and its implications for breweries. By providing clarity on which packaging solutions truly support a circular economy, this session equips breweries with the knowledge to make informed decisions aligned with sustainability goals and customer expectations. Whether you're a small craft brewery or a large-scale operation, this presentation will offer actionable insights to improve your packaging strategy and stay ahead in an evolving regulatory environment.


Jeff Watkins is the founder of Proper Pack, an innovative company launched in 2019 to provide breweries with eco-friendly, curbside-recyclable packaging solutions. With over eight years of experience as a packaging engineer, Jeff has worked extensively with diverse materials and manufacturing processes, gaining deep insights into the intersection of sustainability and functionality in packaging design. Recently earning an MBA, Jeff combines technical expertise with business acumen to help breweries align their packaging strategies with both environmental goals and market demands. A passionate advocate for sustainable practices, Jeff brings a unique perspective to the challenges and opportunities in beer packaging, offering practical solutions for a more circular economy.


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Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: cbpconnects.com

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Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

Brewing a Better Workplace Culture: Addressing Sexual Harassment Challenges in the Industry

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When Passion Isn’t Enough: Developing the People You Lead

When Passion Isn’t Enough: Developing the People You Lead

Most brewery leaders step into leadership because they’re good at what they do. They care. They work hard. And they want the people around them to succeed. But at some point, that’s not enough. Passio...

15 Dec 202541min

Cutting Costs and Boosting Efficiency with Brewery Tech

Cutting Costs and Boosting Efficiency with Brewery Tech

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13 Dec 202528min

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Breaking the Label Bottleneck: How to Simplify Printing for Breweries

Tired of long lead times, big minimums, and confusing label costs? In this 30-minute session, Andrew Johnston will break down the most common bottlenecks breweries and brands face with label printing—...

10 Dec 202517min

Creating and Funding Growth in a Challenging Market

Creating and Funding Growth in a Challenging Market

Breweries are finding inventive ways to grow—even in a tough market. From new beverage lines to taproom makeovers, this fast-paced session highlights real-world strategies breweries are using to boost...

8 Dec 202526min

5 Strategies to Save Money When Your Don't Have Time

5 Strategies to Save Money When Your Don't Have Time

In today’s competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to...

6 Dec 202516min

The Role of Oxygen in Brewing: A Double-Edged Sword

The Role of Oxygen in Brewing: A Double-Edged Sword

Oxygen is both a friend and a foe in the beer-making process. Used wisely, it sets the stage for strong fermentation. Used incorrectly—or introduced at the wrong time—it can compromise the flavor, she...

3 Dec 202532min

Fall Reset: Small Fixes Now for a Smooth Holiday Season

Fall Reset: Small Fixes Now for a Smooth Holiday Season

The busy summer season often masks small inefficiencies that quietly drain time, money, and energy from your brewery. In this practical, no-fluff session, we’ll guide you through an essential “autumn ...

1 Dec 202534min

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