Craft Beer Professionals2 Apr 2025

Recyclability of Beer Packaging: Truth vs. Claims

Breweries are increasingly under pressure to adopt sustainable practices, including using recyclable packaging. However, navigating the complex landscape of packaging materials, recycling processes, and conflicting manufacturer claims can be daunting. In this presentation, we will demystify the recyclability of popular packaging solutions such as plastic rings, paperboard carriers, and aluminum cans. We'll explore how these materials are processed at local recycling facilities, highlight common misconceptions about their environmental impact, and identify gaps between manufacturer claims and municipal capabilities.

Additionally, we’ll dive into current state legislation shaping recycling standards and its implications for breweries. By providing clarity on which packaging solutions truly support a circular economy, this session equips breweries with the knowledge to make informed decisions aligned with sustainability goals and customer expectations. Whether you're a small craft brewery or a large-scale operation, this presentation will offer actionable insights to improve your packaging strategy and stay ahead in an evolving regulatory environment.

Jeff Watkins is the founder of Proper Pack, an innovative company launched in 2019 to provide breweries with eco-friendly, curbside-recyclable packaging solutions. With over eight years of experience as a packaging engineer, Jeff has worked extensively with diverse materials and manufacturing processes, gaining deep insights into the intersection of sustainability and functionality in packaging design. Recently earning an MBA, Jeff combines technical expertise with business acumen to help breweries align their packaging strategies with both environmental goals and market demands. A passionate advocate for sustainable practices, Jeff brings a unique perspective to the challenges and opportunities in beer packaging, offering practical solutions for a more circular economy.

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