Richard Hicks on The Six Sells Podcast

Richard Hicks on The Six Sells Podcast

  • In this episode of The Six Sells Podcast, Mike Nicholson, CEO at Six Sells, speaks with Richard Hicks, COO at C-Screens. The topics were varied, and include:


    • The founding story of C-Screens and its mission to connect audiences via TV out of home

    • What TV out of home is and how it extends linear TV and CTV reach

    • The role of dwell time in audience engagement and advertising impact

    • How C-Screens solves key CTV challenges: frequency capping, buffering, and transparency

    • Exclusive content partnerships including Sky, TikTok, and live sports rights

    • Real-world case studies showing uplift in sales and engagement (e.g. Innocent Smoothies, Robinsons)

    • Emerging ad formats: QR code activations, interactive skins, and contextual creative

    • How C-Screens measures advertising impact using MAC address technology and RS&A audits

    • The shift from traditional TV buying to programmatic TV and CTV integration

    • The growing role of AV teams in planning across TV, CTV, and out of home

    • Future plans for regional targeting, content licensing, and product placement at scale

    • The opportunity for brands to test and optimise creative in high-attention environments

  • Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

    Avsnitt(148)

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    Women in Trading with Duri Mehmet on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

    1 Juli 22min

    Kindness in Media with Jo Blake on The Six Sells Podcast

    Kindness in Media with Jo Blake on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

    23 Juni 36min

    Seeing is NOT believing - Six Sells Shorts

    Seeing is NOT believing - Six Sells Shorts

    Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.As ...

    17 Juni 7min

     Adtech Recruitment with Kim Dando on The Six Sells Podcast

    Adtech Recruitment with Kim Dando on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital...

    15 Juni 27min

    Ads in LLMs with Andrea Tortella on The Six Sells Podcast

    Ads in LLMs with Andrea Tortella on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode.Ads in ChatGPT and l...

    10 Juni 40min

    Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

    Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including S...

    3 Juni 32min

    The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

    The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Ac...

    26 Maj 29min

    Digital Out of Home with Tom Barbour on The Six Sells Podcast

    Digital Out of Home with Tom Barbour on The Six Sells Podcast

    In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentor...

    20 Maj 27min

    Populärt inom Business & ekonomi

    badfluence
    framgangspodden
    varvet
    rss-borsens-finest
    uppgang-och-fall
    svd-tech-brief
    avanzapodden
    rss-svart-marknad
    bathina-en-podcast
    fill-or-kill
    lastbilspodden
    borsmorgon
    rss-dagen-med-di
    24fragor
    dynastin
    tabberaset
    rikatillsammans-om-privatekonomi-rikedom-i-livet
    rss-inga-dumma-fragor-om-pengar
    kapitalet-en-podd-om-ekonomi
    rss-kort-lang-analyspodden-fran-di