How to Not Get F*cked by the Industry with Legendary Deal Negotiator & Artist Advocate, Wendy Day | EP 31

Wendy day (@rapcoaliton) has been in the industry for nearly 30 years. She was instrumental in building the careers of Enimem, David Banner, Twista, Cash Money, Slick Rick, Master P and more. Wendy started as an executive in marketing and advertising, but out of disgust for how the industry exploited rappers, she depleted her life savings to open a nonprofit called the Rap Coalition that helps artists navigate the industry and essentially get rappers out of unfair deals while simultaneously getting them great deals.

She authored the book How to Get a Record Deal⁣ 📘

⁣She negotiated Cash Money's 30 million dollar deal.⁣ 💰

She negotiated David Banner's 10 million dollar deal⁣ tax 💰

⁣Day organized the 1997 Rap Olympics, invited Eminem, led to an Interscope Records deal.⁣ 📀

Wendy dedicates her life as an advocate and educator to artists on how to be successful in music, she wants everyone to be able to quit their day jobs to be an artist full time and to frankly not get screwed in the industry. In episode 31 of The Set Up, we are joined by Legendary Music Industry Exec Wendy Day to discuss contracts, development and how to be aware in today's music. And now, she's got something cooking for artists this January!

"You want to sign to a label that is strong where you are strong. If they have a weakness, you want to have a stipulation in the contract that you can hire someone from the outside of the label to do it…..and you want them to pay for it."

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4:00 How Wendy Got Into Music

6:30 New Workshops & Accelerator Program for Artists (Artist Centric)

10:30 Getting Out of Bad Deals & Learning How to Avoid Them

13:30 Wendy’s History with Rap

19:00 New Music & New Genres

23:30 “There’s No Money in Altruism”

29:00 Contracts

38:30 Vanity Metrics

48:30 Content Rules

54:00 Evolution of the Industry

58:30 What you can Learn from Veterans of the Industry

1:19:00 “Asshole Tax”

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Resources

Book- How to Get a Record Deal

Record Deal Calculator

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