From Side Hustle to Topping Billboard Charts with Trippie Redd's Manager, Charlene Bryant | EP 32

Charlene Bryant (@thecharlenebryant) was formerly a Digital Account Manager for Sony/RCA Inspiration for Christian artists. She started her career as a manager when Trippie Redd's mom called her up one day to help him after tragedy struck. From the success of the last 2.5 years and juggling a full time job with her "side hustle", Charlene ventured out to start her own artist management company, Riveter Management Inc. She is passionate about helping artists, educating her artists on the business of music and building an open relationship with them. “You fall. But it isn’t about falling. We are all going to fail but it is about what it looks like when you get back up.”

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Launched "Life's a Trip" 2018, "!" 2019, "Pegasus" October 2020

Topped Billboard Charts

2x Platinum on 4 songs

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5:45 How Charlene & Trippie Redd Pivoted

11:00 Relationships between Artist & Manager

13:30 Charlene & Trippie Redd HumbleBeginnings

27:00 What it takes to be a Manager

35:00 How to Push Artists forward

43:00 Longevity of a Song as a Goal

48:00 Building Goals - What next after hitting Billboard?

57:00 Trippie on Lil Dicky’s Dave & Life’s a Trip

60:00 What Charlene wants to be Known for

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